From her perch on Cloud 9, Anj Granieri looks back on perhaps the most emotionally wrenching six week period of her almost 30 years and says it was all worth it.
The initial excitement and elation, the occasional doubt, moments of depression — you name the emotion, and chances are Granieri experienced it.
But in the end, Granieri — a singer, songwriter, pianist and poet from Ventnor — crossed the finish line with a smile of pride and accomplishment.
Using a unique, two-year-old Web site called kickstarter.com, Granieri rounded up $15,000 in funding to produce her third studio album, a collection of intensely personal, introspective and original music titled The Giant Unquiet: The Battlefield Between Fear & Faith.
During a six-week campaign that ended last week, Granieri used her social networking stills, periodic updates on the Web and some timely local media hits to reach the goal before the campaign expired on June 8.
A Kickstarter campaign must reach its target in a prescribed amount of time for a project to be funded.
If it goes over the top, the project — which can fall into 13 categories ranging from music, film and fashion to photography, technology and food — is fully funded and contributors essentially become backers — some might even say producers — of the project.
If it fails to reach the goal, though, the campaign ends and backers don’t have to pay the pledges, which is administered by Amazon’s billing process.
Granieri, who’s performed her original music and covers everywhere from Atlantic City casinos to area restaurants and showcases, admits there were huge emotional swings after the countdown began seven weeks ago.
“When we actually launched the campaign, we raised like $4,000 in four days and I thought ... I have this in the bag,” Granieri says. Toward the end, though, she needed to raise about $6,000 in eight days and she had moments of doubt.
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