ARTS & ENTERTAINMENT

Life in Color Paints Bader Field on NYE

Bader Field will host a 2013 New Year’s Eve event that will paint the town red, green, blue, and yellow.


By Casey Harper
Add Comment Add Comment | Comments: 0 | Posted Dec. 26, 2012

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Formerly known as Dayglow, Life in Color is the world’s largest paint party, featuring some of the hottest names in Electronic Dance Music (EDM) today. Headlining the countdown to midnight in Atlantic City is famed electro house artist and DJ, Steve Aoki, who will be joined by Tommy Trash, Adventure Club, and resident Life in Color DJ, David Solano. 


 

Bader Field, which hosted the Metallica Orion Music + More festival in June, and the Dave Matthews Band Caravan the previous year, among other events, such as this fall’s A.C. Seafood Festival, will be lined with food and beverage vendors, as well as Life in Color and artist merchandise available for purchase. VIP tables are also available with bottle service in “paint-free” zones. 


Show-goers need not worry about the bitter cold of the night, as a custom-made heated tent will house the paint-splashing spectacular. 


“We’re building this custom heated tent that can hold up to 10,000 people plus the main stage production with lighting and sound, and all types of cool décor, with performers walking around,” says CEO and co-founder of Life in Color, Sebastian Solano. 


“We want to turn the whole thing into a different world. Because it’s custom-made, it makes you feel like you’re in a different place. With the DJs performing, the Life in Color sounds, visuals, the paint and everything, we want to transport you to a different world.” 


Solano, along with his partners Lukasz Tracz, Patryk Tracz and Paul Campbell, just recently decided to change the name of their now larger-than-life paint party phenomenon from Dayglow to Life in Color. 


“As a brand we have been evolving in a new direction,” says Solano. “We want to be perceived as a lifestyle. We’ve created a whole new trend with the concept of the paint party. We thought Life in Color would be a bigger name, represent the culture of it, as we step forward to a new chapter in 2013.” 


Recently, DJs and electro artists have evolved into some of the most coveted acts at nightclubs and festivals, especially over the past year, which as been noted as Year of the DJ. 


Atlantic City has become a significant EDM destination, and with some of the most famous names in the genre lined up for this New Year’s Eve weekend, including Tiesto at Revel, is sure to bring 2013 in with a bass boom. 


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