About a year after it was markedly made over, MIXX stands out among the best nightclubs in Atlantic City.
The new MIXX at The Borgata, Atlantic City.
MIXX nightclub was among the many unparalleled components that the Borgata brought to Atlantic City when it arrived in 2003, operating back then as an Asian-American fused restaurant by day and morphing into lively nightclub later.
As Borgata expanded its dining options, and added the ultra-chic subterranean nightclub mur.mur to the mix in 2006, MIXX sort of became Borgata’s secondary nightclub although a nonetheless prized part of the entire property based on its size, its still relatively pristine condition, and the fact that it had three levels including a mezzanine off the main gaming floor.
Last spring, Borgata opted to sink a lot of capital into fixing up MIXX, and what a difference that decision made. If rooms could show emotion mur.mur might be jealous, not to mention every other nightclub in Atlantic City.
“We opened mur.mur and it had a big splash, but the nature of the clubs is that you have to re-brand them once in a while because they get pretty old pretty quickly, and that was a goal of ours with MIXX,” says Borgata senior vice president of operations Joe Lupo. “The goal was to have more of a focal point, which I think was kind of lost at MIXX for a while. We’re extremely happy not just with how it turned out but with the response from the customers.”
The first thing veteran nightlife revelers will recognize when they enter MIXX is a huge LED screen over a relocated DJ booth that is now directly connected to a new hardwood dance floor. The former DJ booth was elevated, and the current configuration allows for more intimate contact with guests. That intimate contact has become more prized among the nightlife crowd in recent years, particularly when a club is fortunate enough, as Borgata is, to regularly host DJs who are stars in their own rights based on their ability to mix dance music electronically.
“There’s been a real transition over the last few years with some of the house DJs [‘house’ being among the more popular styles of electronic dance music] that have really transcended into the pop culture,” says Lupo. “Dave Guetta [a Grammy award-winning house DJ/producer who performed at Borgata’s Event Center last month] has done that the best, and we’ve been real fortunate to have others [including the acclaimed Steve Angello this Saturday, May 7] who have not only helped us evolve our product at Borgata, but the club product in general. I think that demographic needs more excitement to keep them coming back, especially here to Atlantic City where — unlike Las Vegas where you might only visit once or twice per year — we get many of the same people returning several times a year. So it’s been real important to continually change our DJ lineup, to have the best of the best, and to focus the club on becoming more intimate with the customer. I think we’ve done that with MIXX, with creating that environment.”
Last summer MIXX added Sunday nights to its schedule, partially based on the enormous success of “Mur.mur Mondays” and also recognizing more of a demand for nightlife options on Sundays and Mondays as the trend toward visitors extending their weekends grew. This is particularly true during the summer months, but MIXX and mur.mur plan to keep their Sunday and Monday hours in place year-round.
“Our Mur.mur Monday party has been very successful, and Sundays are pretty busy here in the city most of the year, but particularly in the summer,” says Lupo. “We just wanted to provide another nightlife opportunity for our customer base and those in the city to be able to go to.
“The nightlife-goer is constantly looking for that excitement, and while [MIXX] gave us a lot to work with, we knew we had to make the right decisions as to what those changes were,” adds Lupo. “I think we accomplished that.”
MIXX
Where: The Borgata, A.C. marina district
Hours: 10pm-late Fri., Sat. and Sun. nights
Cover charge: Varies with special guests, but generally $10 Fri. & Sun., $20 Sat.
Details: Like mur.mur, MIXX offers VIP bottle service.
On the Web: borgatanightlife.com
Phone: 317-1000
This year, the Borgata is adding a special video twist to its annual Babes of Borgata Calendar, which features local Borgata associates.
Other details in the $50 million room redesign project include oversized, glass-enclosed showers; larger counter space in the guestroom bathrooms; a "spa-like atmosphere," and more high-tech gadgetry.
The week of Aug. 5-11, 2010: The Black Eyed Peas, Sand Sculpting Contest in Ocean City, Samantha Ronson at MIXX, Will.i.am at Dusk, Joe Louis Walker, and more.
The Borgata has spared no expense in putting a new spin on its nightlife scene with the transformation of MIXX. The nightclub — Borgata’s original since the casino first opened in 2003, and predating mur.mur nightclub by about two years — will reemerge with a concept that ...
The Borgata is in the process of putting a new spin on its nightlife scene with the transformation of MIXX nightclub. The club — Borgata’s original since the casino first opened in 2003, and predating mur.mur nightclub by about two years...
Like a faithful staff member eager to pitch in wherever needed, MIXX has been there for the Borgata since the casino, hotel and spa was unveiled in 2003. It's been the site for several parties and co...
Isolated from the gaming floor by a large curtain and a wall of small flat-screen TVs, Mixx seems to exist in its own little world inside the Borgata Casino Hotel and Spa. One might get an otherworldly sensation upon entering the cavernous establishment, which transforms from an upscale restaurant in the evening into a trendy, popular nightclub as midnight approaches. Hence the name Mixx, which could also apply to a blend of Latin and Asian culinary influences, and the fact that locals and visitors from afar -- many from the New York and Philadelphia areas -- enjoy partying there. A minute detail that does not quite jibe with the name is the fact that all the small flat-screens (56 of them) are projecting the same thing -- Mixx publicity. "We're a restaurant until about 10 on weeknights and 10:30 on weekends, and after that live performers begin to come out and we slowly transform into a nightclub," says Mixx restaurant manager Daniel Lopez. "By 11:30, 12 o'clock we're a full-blown nightclub with a lot of excitement in the air. There's a sea of people." The live performers Lopez refers to are musicians and professional exotic dancers. Musicians include percussionists like conga, bongo and timbale...
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