ARTS & ENTERTAINMENT > CURTAIN CALL

From Current to Classic


A diversified slate of entertainment is heading Atlantic City’s way this spring and summer.

By David J. Spatz

Add Comment Add Comment | Comments: 0 | Posted Apr. 11, 2012

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An entertainment classic 
never goes out of style — especially with casinos and the people they attract.


That seems to be the booking strategy at several Atlantic City casinos as they scramble to complete their spring and summer lineups. What had already been shaping up to be a strong season for shows is now on the verge of becoming the biggest and most diverse collection of attractions the city has seen since the dice began rolling down the Boardwalk 34 years ago.


Predictably, the new Revel and its biggest rival, Borgata, are in the forefront when it comes to landing the acts that fall under the contemporary and classic umbrellas. 


Revel seems to be following the entertainment model employed by Borgata when it entered the market nine years ago, opting for a lineup of mostly contemporary artists. And while Borgata is always on the hunt for today’s chart-toppers, it began adding classic artists to its roster several years ago and appears to be ramping it up further this spring and summer.


“The [new artists] can only take you so far when it comes to drawing [gamblers],” says one high-ranking casino executive, who isn’t affiliated with Revel and Borgata. “From a visibility standpoint, booking trendy artists will definitely put you on the map and get your [property] name out there. But [younger] artists tend to appeal to younger audiences, who may not be [gamblers]. When you get into the classic acts, you appeal to an older demographic that may be in a better position [to gamble].”


In either case, though, Atlantic City is the biggest winner because a strong entertainment lineup sends a message that the resort has “something for everybody,” the casino official added. 


On the classic side, examples of Borgata’s entertainment strategy include the Beach Boys 50th anniversary tour with Brian Wilson on May 19. The casino has also snagged The Jacksons Unity Tour, a reunion of the surviving members of the Jackson 5. Three years after the death of Michael Jackson, brothers Jackie, Jermaine, Marlon and Tito Jackson will hit the road for their first tour together since their 1974 Victory Tour. 


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