As New Jersey Gov. Christie might say ‘Why fly to the desert when you can Do AC this fall?’
ATLANTIC CITY — Since another summer has sped by again, the Atlantic City Alliance (ACA)’s focus has become the fall — specifically attracting tourists to the resort by targeting fun things to do this fall like enjoying A.C.’s numerous indoor pools and spas, its rooftop bars with fire pits, its varied shopping alternatives and more.
Suggestive of the changing seasons — and on the basis that some of the best weather and activities take place in A.C. during the fall — the ACA’s “Do Change” campaign is a $6 million segment of the $20 million “Do AC” campaign that began in the spring. Do Change started earlier this week with television, radio, print and online spots that will run through the end of the year.
The ACA says the 30-second Do Change TV ad will air about 1,300 times in the New York, Philadelphia and Baltimore markets, and 3,500 times on 33 radio stations in those markets. According to a media release, part of the campaign will play up non-gambling amenities and try to broaden the resort’s appeal to those who have little or no interest in betting.
The Atlantic City Convention & Visitors Authority offers the following suggestions to "DO AC Free For The Holidays."
Although A.C. tourism has taken a well-publicized hit based on increased competition elsewhere, funnel cake continues to enhance the saltwater air, rolling chairs move like motorized vehicles, and the resort continues to offer amenities that landlocked gambling boxes simply cannot.
'There's so much that's going on that's good and it really has enabled us to build a campaign that is very positive and is very upbeat and that does really talk to all of the really positive things that are going on.'
The ACA is developing a broad-based media campaign program with the intention of reaching as much as the Northeast as possible, from Boston down to Washington, D.C. It is expected to begin in mid-April.
Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon.
The perception is that it’s all about gaming [in Atlantic City]. And clearly it’s much more than that so that’s the opportunity, to make sure that doesn’t happen."
Further, as Atlantic City Weekly has learned earlier this week that two key associates at the CRDA who were spearheading an Arts District campaign for Mississippi Avenue in the Ducktown neighborhood of the resort, are both no longer with the CRDA,
The ACA initially had 50,000 magnets printed in multiple colors and given away at select spots like its Boardwalk and AC Expressway visitors centers, the Atlantic City Free Public Library, the Atlantic Avenue county office building and at select community centers. It blew through the first batch, had a second order of 30,000 printed up, and recently put in a third order when the second got gobbled up like 5 ½-inch round magnetized hotcakes.
The closet door must remain wide open. Members of our community are often the victims of brutal attacks and the more we expose our beauty as fellow travelers on this planet, the more hatred we overcome.
Laughing with George Lopez
Fight Night at Boardwalk Hall
Rush to the Taj