As New Jersey Gov. Christie might say ‘Why fly to the desert when you can Do AC this fall?’
A version of the campaign is encouraging same-sex couples to visit the casino town and “fall in love again.”
Some advertising will run in a gay-related publication with the intention of drawing more gay travelers to A.C., as the gay-travel market is a lucrative one that some A.C. casino and non-casino marketing departments have already attempted to tap into.
On a related topic, National Coming Out Day will be celebrated for the first time in Atlantic City by an event entitled “Follow Me!” at the new Steel Pier on Saturday, Oct. 6, from 4-8pm.
"Follow Me!" will be presented by 2nd Level Productions and the South Jersey AIDS Alliance and is free to attend. It will include music, vendors, food and drink, prizes and an auction. An after-party will take place at Pro Bar, the gay-friendly nightclub at Resorts. The event will also include featured speakers and information from GLBT agencies and support groups.
The Atlantic City Convention & Visitors Authority offers the following suggestions to "DO AC Free For The Holidays."
Although A.C. tourism has taken a well-publicized hit based on increased competition elsewhere, funnel cake continues to enhance the saltwater air, rolling chairs move like motorized vehicles, and the resort continues to offer amenities that landlocked gambling boxes simply cannot.
'There's so much that's going on that's good and it really has enabled us to build a campaign that is very positive and is very upbeat and that does really talk to all of the really positive things that are going on.'
The ACA is developing a broad-based media campaign program with the intention of reaching as much as the Northeast as possible, from Boston down to Washington, D.C. It is expected to begin in mid-April.
Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon.
The perception is that it’s all about gaming [in Atlantic City]. And clearly it’s much more than that so that’s the opportunity, to make sure that doesn’t happen."
Further, as Atlantic City Weekly has learned earlier this week that two key associates at the CRDA who were spearheading an Arts District campaign for Mississippi Avenue in the Ducktown neighborhood of the resort, are both no longer with the CRDA,
The ACA initially had 50,000 magnets printed in multiple colors and given away at select spots like its Boardwalk and AC Expressway visitors centers, the Atlantic City Free Public Library, the Atlantic Avenue county office building and at select community centers. It blew through the first batch, had a second order of 30,000 printed up, and recently put in a third order when the second got gobbled up like 5 ½-inch round magnetized hotcakes.
The closet door must remain wide open. Members of our community are often the victims of brutal attacks and the more we expose our beauty as fellow travelers on this planet, the more hatred we overcome.
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1. Anonymous said... on Sep 27, 2012 at 01:00PM
“is this new slogan related to the elections ya think?”