What to know about the internationally known electronic musician who appears at the Borgata’s Event Center Saturday, Sept. 24.
ATLANTIC CITY — On Saturday, Sept. 24 the Borgata Hotel Casino and Spa will present Deadmau5 — pronounced, dead mouse — a world-renowned electronic music producer and performer.
Deadmau5, a.k.a. Joel Zimmerman, launched his massive North American tour called “Meowingtons Hax” in August at Lollapalooza in Chicago, where he was an official 20th anniversary festival headliner along with Eminem, Foo Fighters, Coldplay, Muse and My Morning Jacket.
His tour — which features all brand-new production — will take Deadmau5 deep into the fall to many other major amphitheaters and venues throughout the United States and Canada.
Below are a few things you might not know about the man behind the mouse or, rather, mau5.
Chips ‘n’ Stuff
Zimmeman hails from Niagara Falls, Ontario. His career began in the 1990s in concert with the “chiptune” movement. Chiptune music or chip music was a breed of synthesized electronic music that used sound chips from old computers and video game consoles. Deadmau5 has since claimed four Juno awards — the Canadian equivalent to the Grammys — for his musical productions.
The name Deadmau5 came from an incident where a mouse crawled into Zimmerman’s computer. Dead mouse was too long for a site login name so he truncated it to be “Deadmau5.”
Of Mice and DJs
While MTV named Deadmau5 its official house DJ in 2010, the digital music star has struggled against being classified as a disc jockey. And the 30-year-old Canadian is certainly not shy about making his frustrations known. In fact, in October 2008, Zimmerman was quoted in the Irish Daily Star (in a profanity-laced tirade he later apologized for) by saying, “It puts me to fucking sleep to be quite honest. I don’t really see the technical merit in playing two songs at the same speed together and it bores me to fucking tears and hopefully, with all due respect to the DJ type, that will fucking go the way of the dinosaur, I’d like them to dis-a-fucking-pear.
“It’s so middle man, they’re like fucking lawyers. God bless them — they’re my number-one customer right now so I’m not gonna go dis every fucking DJ. But to say you become this massive up-on-a-podium performer by playing other people’s productions at the same speed as someone else’s productions and fading between the two of them, I don’t get it.”
After apologizing for the rant, Deadmau5 said, “I don’t consider my career to be about ‘being a DJ.’ I don’t have DJ roots, I never had any intention of becoming a DJ, and my conception of DJs in general from this standpoint has always been being forced into some nightclub when I would have rather stayed home, and watch some dude mash the play/stop button and occasionally move a pitch slider. Love it or hate it, that’s just been my conception of the traditional DJ.”
Deadmau5 is known for wearing his iconic mouse head during performances, which obscures his face, and he mouths the lyrics to his songs. Last month, Deadmau5 held a competition, encouraging all fine-arts majors, street artists, graphic designers and illustrators to submit their most creative and unique mouse head designs for the chance to have it produced as the next Deadmau5 head.
The project reached 15,623,889 people and the average participating artist gained 29 new supporters, 55 social media shares and 7,851 social media comments.
"It was a little bit of a culture shock coming from Las Vegas, as you can imagine. But then when I actually spent some time [in Atlantic City] and spent some time in competitors' casinos, I was pleasantly surprised and I feel that, you know, being involved in Revel is a very exciting piece of history for Atlantic City and I think will change how people look and perceive the market."
"I’ll probably squeeze in a couple games at the black jack table but we don’t have that much time. I like casinos, in general. I think it’s a good time. [And] I don’t do it too often. So, when I get a chance, I live it up."
Throughout the expo, that vibe will be even stronger as parties and special events are scheduled with DJs such as DJ Skribble, DJ Shiftee and DJ Jazzy Jeff making appearances.
"Another reason why I was excited about being brought down to play in Atlantic City is because it’s more of a destination city. You get people and acts from all over the world. Now I’m able to connect with people all around the country and around the world."
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