ATLANTIC CITY — Every summer the Atlantic City Boardwalk booms with tourists seeking a day at the beach, and novelty shops beckoning with an overstock of T-shirts and two-for-one deals.
Although A.C. tourism has taken a well-publicized hit based on increased competition elsewhere, funnel cakes continue to enhance the salt air, rolling chairs rumble down the boards like motorized vehicles, and the resort continues to offer amenities that landlocked gambling boxes simply cannot.
This is what we like to call “The A.C. Experience,” and what better way to improve the A.C. experience than with interactive public art displays on the Boardwalk?
The cultural richness of Atlantic City will be artistically represented in a way that is new to the area. With the collaboration of the Atlantic City Alliance (ACA) and the Casino Reinvestment Authority (CRDA), the Montreal-based company Moment Factory plans to drive tourism and allow visitors to experience Atlantic City like never before through a new five-year program designed as part of the Atlantic City Tourism District Master Plan to drive tourism through interactive public art displays. Visitors to the resort will be invited to help transform currently bleak and blighted spaces around the Boardwalk into accessible works of art, and experience the Boardwalk in a totally new way.
"Because of their size, scale and interactivity, as well as the respect for the heritage of our resort community, residents will benefit from the civic pride and improvement," says CRDA executive director John Palmieri.
The interactive public art displays will allow visitors to find commonality in hopes of expanding their A.C. experience, and will promote the one-of-a-kind tourist destination that Atlantic City is known for. People walking the boards will be able to interact with each art display without actually visiting a museum.
The ACA’s Liza Cartmell talks about the first year of the DO AC campaign and changing people’s perception about the resort.
As New Jersey Gov. Christie might say ‘Why fly to the desert when you can Do AC this fall?’
The goal of the campaign is to build a year-round visitor base and shift consumer perception of the resort.
'There's so much that's going on that's good and it really has enabled us to build a campaign that is very positive and is very upbeat and that does really talk to all of the really positive things that are going on.'
The ACA is developing a broad-based media campaign program with the intention of reaching as much as the Northeast as possible, from Boston down to Washington, D.C. It is expected to begin in mid-April.
One year to the date Gov. Chris Christie signed landmark legislation designed to revitalize Atlantic City and set the surrounding region on a new course for economic growth, the Casino Reinvestment Development Authority (CRDA) adopted the Atlantic City Tourism District Master Plan in a special meeting Wednesday, Feb. 1, at the A.C. Convention Center.
"There are those that don’t believe the Atlantic City fathers are capable of handling this business. And again, that speaks to a level of arrogance and it also speaks to an underlying air of racism — point blank, as I’ve pointed out."
Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon.
Ever since he returned to his Atlantic City roots more than two years ago, Don Marrandino has been an outspoken critic of the costs of doing business at Boardwalk Hall.
Some of the major changes during 2011 included the restart of construction on the Revel project, with a 2012 opening date slated. (Some predict it may open ...
In this economic climate, optimism about Atlantic City’s future can swing as wildly as the stock market does on each little bit of economic news. The city still faces growing out-of-state competition, gaming revenues are still down and the country’s persistent economic problems are keeping any tourists destination’s hopes for a rebound low.
Recent developments in Atlantic City have left the city in a good news/bad news cycle that leaves both room for hope and pessimism in the city at the same time.
The perception is that it’s all about gaming [in Atlantic City]. And clearly it’s much more than that so that’s the opportunity, to make sure that doesn’t happen."
Further, as Atlantic City Weekly has learned earlier this week that two key associates at the CRDA who were spearheading an Arts District campaign for Mississippi Avenue in the Ducktown neighborhood of the resort, are both no longer with the CRDA,
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1. Anonymous said... on Jun 15, 2012 at 07:44AM
“Not enough”