ARTS & ENTERTAINMENT > FEATURES

Year of the DJ


Today’s nightclub DJs are generally more complex and sophisticated figures, having evolved with 
advanced technology and, in many cases, gained celebrity status.

By Ray Schweibert
Add Comment Add Comment | Comments: 0 | Posted Dec. 5, 2012

Share this Story:

One of the world's biggest DJs, Tiesto, appears at Revel on NYE 2013.

ATLANTIC CITY, NEW JERSEY — The nightlife scene of yesteryear consisted mostly of clubs staffed by DJs who were mainly music lovers with a sizable cache of vinyl and the latest in what was then modern technology.

 

Now, as evidenced by the vast number of names arising on social media and all over Atlantic City on billboards, print and broadcast advertisements, many DJs have gained personalized fan bases and celebrity status that rivals those of rock stars. 


In the midst of the Electronic Dance Music (EDM) eruption and computerized music craze, some DJs have become so adept at blending high-tech video graphics and electronic music tracks that they can command five- and six-figure salaries per gig, and sell out many of the biggest and best-known nightclubs in the U.S. and internationally.


“It’s a strange time right now,” says Howard Weiss, director of nightlife operations for Caesars Entertainment eastern division. “What we’re seeing right now [in A.C.] is Revel and Borgata going head-to-head with these big-name house DJs. They have become celebrities who get anywhere from $20,000 upwards of $200,000 per night for a couple of hours, and most of the time they’ll sell out these arenas or nightclubs. ... They’re the new celebrities.”


“It’s really exploded in the last six months, and you do notice that when you’re driving into town on the A.C. Expressway,” says Kevin Friel, vice president of operations and marketing for Dusk Management Group, which operates Dusk nightclub at Caesars. “You used to see Jay Leno and the Doobie Brothers and all these kinds of acts up there, and now you’re seeing the names of DJs. It really took off in Europe and it slowly but surely made its way over here, and I think right now it’s a big part of the nightclub scene.”


While some nightclubs in A.C. are taking a similar path that Las Vegas has found successful with high-profile EDM DJs others, like Dusk and The Pool After Dark at Harrah’s, are taking a more mainstream approach to nightclub programming. 


“We don’t program that hard house electronic music at The Pool because it’s not our niche,” says Weiss. “We’ve been successful off mainstream DJs like Lil Jon, will.i.am, Pauly D — those are our strong points. Vito G, one of our resident DJs, and others play Top-40 mash-up and open-format style, which is the kind of music we thrive on.”


Vito G, whose nightclub career started in security, says that reading an audience and knowing what the crowd craves is key to a DJ’s success, whether EDM, open format or otherwise.


“The key to adapting and keeping a crowd entertained is staying relevant,” says Vito G, “and what I mean by relevant is overall style of music, fashion, and connecting with what’s going on with the times. I feel I’ve done a good job of reinventing myself over the last decade, which gave me the local and national following to continue to do what I do. And the formula to reading a crowd and finding the vibe is similar to a quarterback who is in a groove and threading the needle with every pass — when you’re in that zone and stringing together song after song and patrons can’t wait to see what you’ll do next, that’s when you have their full attention.”


Paul Castro is a resident DJ at Mixx nightclub at Borgata, and has nightlife roots in the A.C. area dating back to the early 1990s. His resumé also includes touring the international circuit with the Grammy-nominated, NYC Latin hip-hop group Tres Coronas.


“My approach to weekly events such as Mixx Sundays at the Borgata or out-of-town gigs consists of research of the Billboard charts, remixing, and production studio sessions,” says Castro. “I study music like people study for college exams, and every party is like a test I’m being graded for. I would say that I have a pretty good grade-point-average, and people who frequent my events enjoy my approach.


Page: 1 2 |Next
Add to favoritesAdd to Favorites PrintPrint Send to friendSend to Friend

COMMENTS

ADD COMMENT

Rate:
(HTML and URLs prohibited)

Related Content

EDM’s Heir Apparent?
By Amanda Auble

A bright young man bound for a successful career in medicine is not likely to get the go-ahead to pursue a dream in electronic dance music from those guiding his future. Just as unlikely is the nation Michael Brun hails from, Haiti — not particularly known as a hotbed for budding EDM talent.

RELATED: Thumping Thumping HQ’s Got Some Nervo

Related Content

Doobies Do Harrah’s

By David J. Spatz

Johnston and Pat Simmons, who remain the only original members of the Doobie Brothers, were the band’s principal songwriters. Their self-titled 1971 debut album for Warner Bros. went nowhere and didn’t even crack the Billboard Hot 200 chart. 


RELATED: Wintertime in the Atlantic City Showrooms Just Say Yes
 Listen to the Doobies Motor City Michael Reelin' in the Years

Related Content

Paris Hilton to DJ at Pool

By David Spatz

Because she’s fairly new to the DJ world, it might take Hilton some time to match the annual take of established spinners like Calvin Harris, who reportedly made $46 million last year, or Tiesto, an Atlantic City nightclub regular who raked in a cool $32 million.


RELATED: DJ Pauly D's Residency Continues @ The Pool After Dark Life in Color Paints Bader Field on NYE Exclusive Photos: Paris Hilton Parties in Atlantic City After Dark Local Scene Local Scene Said You, Says Me Don’t Panic MORE Beach shows?

Related Content

Andrew W.K. at Boneyard in Atlantic City Dec. 27
By Kaitlin Montague

Looking forward to performing in Atlantic City for the first time, Andrew W.K. is preparing himself for the ultimate holiday party — his annual Party Hard Holiday Tour of the U.S., the finale of which will take place on New Year’s Eve in New York City. 


RELATED: Summer Surge
: Labor Day Weekend Parties Food (Gifts) for Thought
 NYE 2014: ‘A Tricky Night to Market’
 The NYE
 Countdown 
Is On!


Related Content

Life in Color: The World's Largest Paint Party Returns to Atlantic City
By Jeff Schwachter

As expected, LineRocket Entertainment is bringing its popular Life in Color EDM music fest and paint party back to Bader Field in Atlantic City, to celebrate the end of 2013.

RELATED: The Color Run's ‘Kaleidoscope Tour’ Hits Bader Field New Year’s Eve 2014 Party Guide
 Atlantic City July 4 Party Guide 5 Questions with Eric Prydz
 Life in Color Likely to Become Annual NYE Event NYE 2013 Shows in Atlantic City

Related Content

Let’s Get the Parties Started!
By Ray Schweibert

The beach bars reopen Memorial Day weekend with, of course, Revel’s HQ Beach Bar and Margaritaville’s LandShark Bar & Grill taking center stage as the latest additions east of the Boardwalk.

RELATED: Raising the (Beach) Bar in Atlantic City 2013 5th Annual Readers' Choice Nightlife Awards Bring Pee-Wee to A.C.
 New in June: The Social Concert Series A ‘Haven’ at Golden Nugget The Social Shakes Things Up This Spring Casino Club & Lounge Entertainment Casino Promotions

Related Content

Down Under Diva: Havana Brown
By Ray Schweibert

"It’s a great time for us, and a great time for me. I’ve never really saw myself as just a DJ, I saw myself as a performer and being technically involved. I’m in my element right now.”


RELATED: Rihanna Shining Bright

Related Content

So You Think You Can Spin?

By Ray Schweibert

The inaugural Dusk DJ Series is underway and will decide who will claim a coveted residency at Caesars’ cutting-edge, multi-tiered nightclub.


RELATED: Dusk Never Sleeps
 Dusk Turns One DJ Decybals and Cuba Libre's 'Latin Connection' DJ Sasha Grey

Related Content

Steve Aoki Talks New Year's Eve in Atlantic City from London
By Casey Harper

" I’m the baseball that kind of like crashed through the window on the side of the house and fell into the living room."

RELATED: The Boss at Bader Field?
 Atlantic City NYE 2013 in Photos 
 New Year's Eve 2013 at a Glance
 New Year’s Eve 2013 Party Guide


Related Content

2012: The Good, the Bad and the Year That Was
By Turiya S. A. Raheem

In 2013, let’s ask ourselves what we’re doing or not doing to contribute to the good, and what we’re doing or not doing to contribute to the bad.

RELATED: Save-A-Lot, First Supermarket to Open in Atlantic City in Years First Lady of Atlantic City and N.J. Mother of the Year 2011 Was a Pivotal Year for Atlantic City and Region 11 New Year's Resolutions for Atlantic City in 2011 Jazz at the Point Festival
 Celebrates 15 Years 2011: The Year In Review
 2011: The Year in Photos 2010: Year in Review

Related Content

Year in Review: 2012
By AC Weekly Staff

If nothing else, 2012 was a year of partnerships and coming together in the Atlantic City region.

RELATED: 2013: Year in Review Brunch Redefined
 Clancy’s By the Bayfest ACBC: Intimate Dining, Endless Drinks Governor Christie and Pam Breaux Encouraging at Tourism Conference Let's Keep Spreading the Word: Atlantic City Is Open! Pinching Pennies: Finding Bargains in January
 Local Children, Families Enjoy Winter Wonderland in Atlantic City How Did AC DO? Happy New Year 2008: The Year in Review 10 Favorite Holiday Movies


Related Content

Vegas Nightlife King Neil Moffitt on Revel and Atlantic City
By Jeff Schwachter

"It was a little bit of a culture shock coming from Las Vegas, as you can imagine. But then when I actually spent some time [in Atlantic City] and spent some time in competitors' casinos, I was pleasantly surprised and I feel that, you know, being involved in Revel is a very exciting piece of history for Atlantic City and I think will change how people look and perceive the market."

RELATED: Revel 2.0
 Everclear Rocks Revel
 on Summerland Tour American Cut Above Behind the Scenes Video of Beyoncé Revel Show Revel: A Vision of Many
 Revel Atlantic City Opening Includes Debut of Royal Jelly Raveonettes Play Free Show at Revel Revel: Spanning the Culinary Gamut
 Revel Restaurants Preview Coming Soon: Revel’s Entertainment Line-up 
 Renderings of Future Atlantic City Revealed Iron Chef Jose Garces at Revel Latest in Revel’s 'Webisode' Series - Atlantic City Preview Videos Revel Casino Launches New Media Center in Atlantic City Gov. Christie Gives Galvanized Speech on Atlantic City’s Future at Revel Site Visitors Lounge Gives Glimpse of Revel Future Report: Revel Gets Financing To Finish Casino Project in Atlantic City Christie Signs Atlantic City Tourism Bills Revel to Preview April 2 Atlantic City Tourism District Forges Ahead Revel Gets Closer to Opening CRDA Launches New Web Site with Online Survey Maroon 5 Booked at Revel?
 Tommy Lee, DJ Aero to Play Free Concert in Atlantic City How to Catch Deadmau5 Local Haunt

Related Content

MIXX Devotion
By Ray Schweibert

Like a faithful staff member eager to pitch in wherever needed, MIXX has been there for the Borgata since the casino, hotel and spa was unveiled in 2003. It's been the site for several parties and co...

RELATED: Borgata's Nightlife Is Twin-tense
 2012 AC Weekly Nightlife Awards ReMIXXed at Borgata

Related Content

Holiday Gift Guide 2012
By AC Weekly Staff

From local goodies and stocking stuffers to charitable ideas and more!


RELATED: Gastronomic Gifts
 Make a List, Check it Twice, Find that Perfect Gift for Half the Price
 Ever Considered What Thanksgiving Means to Others? 10 Best Movies of 2011


Related Content

Life in Color New Year's Eve Celebration at Bader Field
By Casey Harper

Headlining the countdown to midnight is famed electro house artist and DJ, Steve Aoki, who will be joined by Tommy Trash, Adventure Club, and David Solano.

RELATED: Color Runnings Who in the Hall
 Lady Gaga, The Flaming Lips and Diddy in Atlantic City Summer Lovin’

Related Content

HQ Nightclub Reaches Out to Sandy
 Victims
By Casey Harper

With a stellar lineup slated for this weekend, Nov. 9-11, the club, in collaboration with associates Angel Management Group, the EMM Group and Revel, will be utilizing the performances from all three nights, and the revenue they generate, as an opportunity to reach out to a local community in dire need. 


RELATED: At Last!
 Enhanced Social Life
 at Revel Pics of the Week: Local Scene Atlantic City Recovering from Sandy in Many Ways Revel’s HQ Debut
 Revel Nightlife: Revelry After Dark 
 Obama: 'The Entire Country Has Been Watching' Surviving Sandy 
in Brigantine Atlantic City Area Hurricane Sandy Coverage

Related Content

Pretty in Pink 

By Ray Schweibert


Providence’s latest endeavor is a special mid-week party that runs throughout the summer called Pink House, which diverts slightly from its varied dance-music format and focuses more exclusively on electronic dance music (EDM) every Wednesday from 11pm-4am. 


Related Content

Art of Electronica Brings Eddie Thoneick to Club Worship
By Ray Schweibert

“It’s going to be a great show. Atlantic City’s a great place because you can do so many different events, give sponsors so many different looks and feels and ways to interact with the audiences.”

RELATED: ’80s Pop Icons to Present at ACWeekly.com Nightlife Awards Local Music Issue Back to Business for EPMD The Tables Turn


 


ACW EVENT SERIES