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Dave Matthews Band Caravan Day One Recap

With day two of the Dave Matthews Band Caravan in Atlantic City underway, many expect it to be even more successful than day one, which attracted an estimated 25,000 people.

By Jeff Schwachter
Add Comment Add Comment | Comments: 0 | Posted Jun. 25, 2011

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A couple watches Mariachi El Bronx at the Dave Matthews Band Caravan in Atlantic City.

Photo by Jeff Schwachter

Click here for live coverage of the DMBC.

ATLANTIC CITY — If Atlantic City is striving to bring in a younger demographic, thousands and thousands of more visitors (who will party all night and feed the local economy's engine) and really rebrand the resort to symbolize the world-class tourist destination that it once was, we've got four words: Dave Matthews Band Caravan.

With an estimated 25,000 people in Atlantic City for Day One of the three-day music festival on Friday, June 24, (organizers expect 32,000 for Day Two) it was a shot in the arm not only to local casinos, hotels, motels, taxis, restaurants, area clubs and other businesses, but the festival — the first of four DMBC festivals planned for the country this year, each in a different city — drew "kids" into town, festival kids, mainly college students or a bit older, many of whom had never been to Atlantic City before Friday.

It's this demo that A.C. needs to attract.

"This is awesome," one college-aged woman from Delaware said as she walked into the festival grounds, at Bader Field, on Friday.

With dozens of vendors doing brisk business, local radio stations and other businesses on the grounds in tents, as well as — free water kiosks! —  non-profit agencies offering information and collecting petition signatures and/or donations, the first-ever DMBC, sprawled out over more than 140 acres, appeared to be going as planned.

Although the crowd was smaller than organizers, city officials and businesses had initially hoped for, the festival turned a on lot of new visitors — several of whom said they would return for other similar events in Atlantic City.

Thousands of people — from all over the region and country, and some from abroad — trickled into Bader Field throughout the day on Friday, from when doors opened at 1pm till close to 9pm.

By about 10:30pm, the grounds emptied out.

The Dave Matthews Band performed a closing set to end the first day's events and will do so again both Saturday and Sunday nights.

The four DMBC festivals are the only live concert appearances the band is playing this year.

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