Hip nightclub Providence in the Quarter at Tropicana recently started a mid-week, summer-long EDM series called Pink House.
Since materializing on the nightlife scene about five years ago, Providence nightclub has not only carved out a niche as one of the more popular social hot spots in Atlantic City, it’s gained a reputation for creative entertainment concepts and a striving to break free from the commonplace.
Providence’s latest endeavor is a special mid-week party that runs throughout the summer called Pink House, which diverts slightly from its varied dance-music format and focuses more exclusively on electronic dance music (EDM) every Wednesday from 11pm-4am.
The fourth night is in addition to its usual Thursday, Friday and Saturday night slate where dueling DJs perform from two elevated towers everything from house, mash-up, hip-hop, techno, electronica and dance classics.
Pink House also adds an element of live entertainment and a more intimate nightlife setting, bringing in some of the hottest EDM vocalists and DJs behind many of the biggest hits in the industry, and combining Providence’s new cutting-edge sound system and lighting capabilities with the blaring, pulsating beat that EDM is known for.
“Providence’s owner, Bobby [Periera], was talking with the nightlife staff about creating a new night and adding a new sound for the club, which had always been more of an open format, and he came up with the idea of doing exclusively EDM,” says Alicia Simms, director of nightlife for Providence’s parent company, Metronome Hospitality Group. “We did some research and came up with a list of some pretty big names in the industry as far as special-guest vocalists performing popular EDM tracks, and DJs that we feel are a good fit for that room.”
The series kicked off with Robin S. (who had a No. 1 dance hit called “Show Me Love”) on July 11 and Wynter Gordon, whose song “Sugar” hit No. 5 on US Billboard Hot 100 chart, on July 18.
Shawnee Taylor wrapped up the Pink House series for this month with her dance-floor hit “Colors” on July 25, and this Wednesday, Aug. 1, Kim Sozzi is Pink House’s special-guest vocalist. Sozzi’s three recent singles, “Feel Your Love,” “Kiss Me Back” and “Secret Love,” all reached No. 1 on the Billboard and FMQB Dance Airplay charts.
“We’ve been keeping the [vocal] performances very close to the dance floor on a lower stage, and we also have the DJs down lower so that the artists and DJs are both up close and personal with the audience,” says Simms. “That’s been making it very exciting for the guests. We haven’t seen the kind of crowds you’d see on a typical Friday or Saturday night yet, but we’ve gotten some nice crowds and some good feedback from the guests.”
"It’s a great time for us, and a great time for me. I’ve never really saw myself as just a DJ, I saw myself as a performer and being technically involved. I’m in my element right now.”
“What we’re seeing right now [in A.C.] is Revel and Borgata going head-to-head with these big-name house DJs. They have become celebrities who get anywhere from $20,000 upwards of $200,000 per night for a couple of hours, and most of the time they’ll sell out these arenas or nightclubs. ... They’re the new celebrities.”
Headlining the countdown to midnight is famed electro house artist and DJ, Steve Aoki, who will be joined by Tommy Trash, Adventure Club, and David Solano.
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