To promote The Show That Never Ends, Borgata is giving away 10 prizes packages in 10 weeks worth $100,000.
mur.mur at Borgata
The casino industry is focused on supporting the re-branding of Atlantic City as a comprehensive resort destination, and Borgata is doing its part with a newly created campaign called "The Show That Never Ends." With creative assistance from SK+G Advertising, the campaign focuses on spontaneity, fun and exclusive nightlife excitement.
"Since it's opening, Borgata has been the epitome of 'The Show That Never Ends,'" says John Schadler, managing partner of SK+G Advertising.
“Non-stop excitement, world-class entertainment, innovative cuisine, top-notch accommodations — you can find it all at Borgata. The new campaign captures the sense of whimsy and fun that’s a signature of the Borgata experience.”
With more than 65,000 likes on its Facebook page and almost 15,000 Twitter followers, Borgata's message of uniqueness and never-ending entertainment is planned to reach many customers along side of advertising through print, TV and mass transit.
"Borgata has always presented itself as sexy, fun and unexpected, and this campaign is meant to reinforce that image while continuing to evolve the Borgata brand," says Joe Lupo, senior vice president of operations for Borgata.
From the city's 150th birthday celebration, casino changes and evolution within Atlantic City and, casino shows, then and now.
Other details in the $50 million room redesign project include oversized, glass-enclosed showers; larger counter space in the guestroom bathrooms; a "spa-like atmosphere," and more high-tech gadgetry.
The ACA initially had 50,000 magnets printed in multiple colors and given away at select spots like its Boardwalk and AC Expressway visitors centers, the Atlantic City Free Public Library, the Atlantic Avenue county office building and at select community centers. It blew through the first batch, had a second order of 30,000 printed up, and recently put in a third order when the second got gobbled up like 5 ½-inch round magnetized hotcakes.
Beneath it's autumnal color scheme and glamorous clientele, Michael Mina's SeaBlue at Borgata possesses the soul of an archetypal shore seafood franchise. An elaborate menu combines the finest, c...
Now there’s not only a new way each week to sip, socialize and savor the goodness of Borgata’s many fine dining establishments — but also save. The hotel, casino and spa recently unveiled five new ways to enjoy great drink specials and reasonably priced small-plate menus.
It only makes sense that several of chef Michael Mina’s restaurant properties — most notably SeaBlue at the Borgata here in Atlantic City and StripSteak in Las Vegas’ Mandalay Bay — are located within sprawling casino complexes.
This is the first year the Borgata is blending an "outside" chef into the mix. It is also the first-year that the Borgata will preface the Nov. 12 celebration with a Savor Borgata Restaurant Week, which will run from Sunday, Nov. 6 to Friday, Nov. 11.
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