The former Atlantic City Hilton has a new game plan and it's all about value and locals— in a sense.
ATLANTIC CITY — The former Atlantic City Hilton, which has been operating under the name ACH for several months ever since the property parted ways with the Hilton organization, has a new name.
Unveiled Tuesday, Feb. 7, by ACH COO Michael Frawley, starting March 13, the property will officially change its name to the Atlantic Club Casino Hotel.
The new game plan for the property is to offer a "locals" casino, but not in the sense one might think.
"Today is a big day for the ACH," says Frawley. "We will be unique in this market [and] we will be unique in our approach to our operating philosophy. Our aim is to be the casino for the savvy consumer."
Frawley says that "plain and simple," the company wants to offer "better deals" with regard to its gaming and dining offerings.
The word "Club" in the new name is very important to the new plan.
"It was very important to me that we had the word 'club' in [the new name]," adds Frawley. "Club means small, club is intimate and club is something that you [belong] to."
Frawley stresses that the casino company is not trying to only appeal to locals and that the deals to be had at the Atlantic Club shouldn't be considered as "cut-rate" or only for local people, but a venue where "the locals go."
"Local is an operating philosophy; it's not a geographic commitment," states Frawley. "Local means the best value you can find, not that you live around the corner.
"When we all go on vacation we want to know where the locals go because where the locals are, the best value is usually to be found."
Lower denomination slot products and table games will be part of the plan, which will also include renovations to the gaming areas of the property.
The amount of tables and slot machines will be decreased to 1,500 slot machines and 50 gaming tables.
Smoking will still be permitted in a portion of the gaming area and as of now the seven restaurants operating inside the property will stay the same.
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ATLANTIC CITY — At a recent press conference, it was announced that the former Atlantic City Hilton (which has gone by the moniker ACH Casino Resort in recent months) will now be known, starting in March, as the “Atlantic Club Casino Hotel.” Atlantic City Weekly editor Jeff Schwachter attended the press conference and will post more [...]
For the last couple of years, rumors of ACH’s (formerly the Atlantic City Hilton) imminent closing have been as abundant as cheesesteaks on the Boardwalk. But now it looks like the casino has not only survived, it’s going to get an infusion of cash. The Associated Press reports that the property’s owner have reached a deal [...]
According to a report from the Associated Press, the Atlantic City Hilton Casino Resort is no longer a Hilton. The casino has lost its licensing deal with Hilton and taken a new name, ACH. The new name is already up on the Web site although the Hilton name is still attached to other aspects of the [...]
The Atlantic Club Locals Plus program is devoted exclusively to local players. Locals Plus is the casino's way of giving you more of what you deserve — a great value, great rewards, and a great time.
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