The former Atlantic City Hilton has a new game plan and it's all about value and locals— in a sense.
New menus, however, with reduced prices — entrees will be priced between $12-$18 at all the restaurants, says Frawley — are slated to be unveiled March 1. Frawley says overall the menu prices will be "competitive with any local neighborhood restaurant."
Although the room rates for the Atlantic Club's 816 rooms will stay the same as they are, Frawley says he wants to eliminate parking fees at the property.
"What makes us different and unique is that this commitment to value is total," adds Frawley. "This is variety and value from top to bottom."
Frawley says the company will be hiring a new sales team to go out into regional communities in about a 40-mile radius and meet with local businesses to develop partnerships and relationships.
"We are a business like any other business in this town," says Frawley. "We are going to be very aggressive with our relationships with local businesses, and by local it doesn't mean that it's around the corner. It means that if you are a partner with us we will have a cooperative marketing relationship. We feel that the key to our success lays in our relationships with businesses.
"Whether the businesses be small or whether they be large, the first part of this is that we believe you should be able to use some of the comp dollars that you earn here at some of our partner businesses. We believe that it benefits everyone and we're going to be very aggressive."
Although no entertainment has been booked yet (the company is going to start the transition by focusing on gaming) for the Atlantic Club's showroom, its Beach Bar will be open this summer with live entertainment, says Frawley.
"From new signage on the building outside to interior renovations on the casino floor, The Atlantic Club is a property in motion to begin in March and to be completed by late spring."
The renovations, says Frawley, will be all about "comfort" and "value."
"Our aim is to be a part of this local business community and it's a key to our success moving forward."
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ATLANTIC CITY — At a recent press conference, it was announced that the former Atlantic City Hilton (which has gone by the moniker ACH Casino Resort in recent months) will now be known, starting in March, as the “Atlantic Club Casino Hotel.” Atlantic City Weekly editor Jeff Schwachter attended the press conference and will post more [...]
For the last couple of years, rumors of ACH’s (formerly the Atlantic City Hilton) imminent closing have been as abundant as cheesesteaks on the Boardwalk. But now it looks like the casino has not only survived, it’s going to get an infusion of cash. The Associated Press reports that the property’s owner have reached a deal [...]
According to a report from the Associated Press, the Atlantic City Hilton Casino Resort is no longer a Hilton. The casino has lost its licensing deal with Hilton and taken a new name, ACH. The new name is already up on the Web site although the Hilton name is still attached to other aspects of the [...]
The Atlantic Club Locals Plus program is devoted exclusively to local players. Locals Plus is the casino's way of giving you more of what you deserve — a great value, great rewards, and a great time.
As with the former Atlantic City Hilton (currently dubbed simply ACH), the Vegas Hitlon is owned by the investment group Colony Capital LLC, "a pioneer among private-equity investors that gambled big on casinos starting in the 1990s, before its luck recently went cold," according to the WSJ report.
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