The Borgata Hotel Casino & Spa is halfway through a renovation project that will bring an entirely new look and feel — as well as upgraded amenities — to more than 1,500 rooms.
ATLANTIC CITY — The Borgata Hotel Casino & Spa has unveiled details of its anticipated $50 million room renovation project.
Although the rooms won't be completed until July, the project, which is halfway done, will entail "refreshing" all of the Borgata's 1,566 classic guestrooms and corridors.
The redesigned rooms bring a total new look to the less than nine-year-old casino hotel's already gorgeous rooms.
"This redesign will ensure that we continue to deliver the world-class, luxury resort experience our guests have come to expect from Borgata," said Bob Boughner, COO of Borgata, which opened in 2003.
"Our guestrooms represent a progressive departure from other hotels in the region, with impeccable attention to detail that combines feelings of established hospitality, original touches, and smart amenities to exude absolute comfort."
While the Borgata's room upgrade coincides with the Spring 2012 opening of the new Revel casino, the room redesign had been in the planning stages for several years and would have been done with or without the Revel opening, Joe Lupo, the Borgata's senior vice president of operations, told the Associated Press.
According to the Borgata, the redesign "provides guests with a variety of in-room amenities coupled with personalized care that results in rooms that are as smart as they are stylish."
"Sensual hints of warm color, rich textures, and dramatic lighting" have been added to the guest room corridors. "Once within their room, guests will enjoy serene and calming neutral grays, balanced with bright bursts of berry," as seen in the photo below.
With new sensual wall art adorning the guest-room walls, the furniture has been "skillfully mismatched" with English Sycamore bedside tables and desks paired with dark wooden dresser sets featuring jewel-like knobs.
Egyptian cotton sheets (300-thread-count) with Fili D'oro linens and hypoallergenic poly-filled pillows have been added to Borgata's signature beds.
With ultimate comfort in mind, the rooms have also been upgraded so that "every switch, power source, and light fixture" has been placed for "maximum accessibility."
"We believe in a full-service guest experience, blending genuine friendliness with efficient luxury," said Mark Vanderwielen, VP of hospitality for Borgata.
"While we strive to deliver a room product without equal, it is the personality of our service style and the commitment of our associates that makes Borgata truly distinctive, and keeps our customers coming back for more."
Other details in the $50 million room redesign project include oversized, glass-enclosed showers; larger counter space in the guestroom bathrooms; a "spa-like atmosphere," and more high-tech gadgetry.
The redesigned Borgata rooms include a 46" flat-screen TV; wireless, high-speed Internet access and a Bittel integrated phone unit offering multimedia functionality, including speakers, clock radio and alarm, iPod charger and player, and a USB charge port.
Along with some of the top chefs, entertainment, and club venues in the country, the Borgata's ultra-cool vibe will now include some of the freshest and most updated rooms as well.
The casino industry is focused on supporting the re-branding of Atlantic City as a comprehensive resort destination, and Borgata is doing its part with a newly created campaign called "The Show That Never Ends." With creative assistance from SK+G Advertising, the campaign focuses on spontaneity, fun and exclusive nightlife excitement.
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