While transforming itself into a Roaring ’20s themed property, Atlantic City’s first casino kicks off the New Year with a day of specials on 1-11-11.
Resorts, the first casino to open in Atlantic City, has been one of the hardest hit by the recession the last few years. The casino’s financial woes have been well documented, so it was great news when Dennis Gomes, who formerly headed the Tropicana and Trump Taj Mahal, purchased the property. The revitalization of Resorts includes the casino’s new 1920s theme in tribute to the HBO series Boardwalk Empire.
Now the casino has announced a special promotion to take place on 1-11-2011 that in many instances is bringing back 1920s prices.
In keeping with the 1-11-11 theme, Resorts is offering 11 specials. The most amazing price breaks announced as part of the promotion are the 11 hotel rooms that are being offered for $1.11. Parking will also be $1.11 that day and various Resorts restaurants will be joining the fun with $11.11 meal deals.
Courtney Birmingham, Resorts’ new director of advertising and public relations, came up with the idea. Explains Birmingham, “It’s a great number. Who doesn’t want to be No. 1? When I saw the day on the calendar I approached some of my colleagues and said, ‘What can we do here?’ and we put together different 1-1-11 events and ideas, 11 different specials for the day, everything from parking to our restaurants and room deals. Everyone jumped on board.”
Birmingham adds that the $1.11 rooms have already been booked and that there has been a great response to the promotion.
Hotel rates and packages, casino promotions, dining specials, salon specials and more will be offered at the one-derful prices listed below:
• 11 rooms will be offered at $11.11, call 1-800-772-9000 and mention “One” to book.
• A special Number One room package for $111.11 featuring an overnight stay on January 11, 2011, a food and beverage credit of $60, access to the pool and health club and late check out at 1pm. Call 1-800-772-9000 and mention “Lucky One” to book.
• Breadsticks will offer a $11.11 meal featuring a bowl of soup and corned beef special with Swiss cheese and Russian dressing served with French fries and a soft drink
• Asian Spice Noodle bar will serve a dish for $11.11 that will feature Ping’s special spring roll, Chinese rib and vegetable lo mein that will be plated to look like 1-11-11
• During the Flyers game, all domestic beers will be $1.11 at 25 Hours Lounge on the casino floor
• Parking will be $1.11 for the day
• Gallagher’s will offer an appetizer of fried calamari with broccoli rabe and jalapeno peppers with marina for dipping for $11.11 and the famous Flapper Martini for only $11.11.
• The Burger Bar at Gallagher’s will serve the soup of the day and an order of two sliders with caramelized shallots, choice of cheese and French fries for $11.11
• The Salon at Resorts will offer customers cosmetic bags for $1.11, manicures for $11.11 and a facial, scalp massage and hand massage combination for $111.11.
• Destination Club members will have the chance to win $1,111 every half hour from noon to 6pm by playing slots with their club card. Club members must be actively playing with their club card to qualify and will have 15 minutes to claim their prize.
With these prices, Resorts will make visitors feel like the Roaring Twenties are back.
Birmingham also says that the new team at Resorts is working hard to complete the transformation to the 1920s theme at the historic casino. The casino’s updated web site, for example, presents a delightful visual and musical tribute to the Roaring Twenties theme.
“Everything has been such a whirlwind,” says Birmingham. “We haven’t even been on property for a full month yet. Everything has been going gung ho. We’re working hard to get everything pulled together.”
“I only wore this suit for you guys,” says Gomes, tugging at his collar. “When I’m working, you’ll never catch me in a suit.”
Resorts is under new ownership and is looking to spiff up the image of the first casino outside of Las Vegas with a terrific promotion to celebrate January 11, 2011 featuring an array of exciting offers.
History is piled upon history when it comes to that significant moment when Resorts opened its door in 1978 as the first casino in Atlantic City. Resorts was able to jumpstart the casino era locally ...
Food For Thought: It's Bacon Week!
Strolling The DO AC Wine Promenade
Free Tonic Concert at Showboat
Bay-Atlantic Symphony Sunday Series
A ‘Haven’ at Golden Nugget
Festival of Speed