Jamie Reichelt can’t name the time, place or even the origin of her thought to create her Sock Social event, intended to collect socks for homeless individuals in the area.

“I just decided last year to start it. It was just me and my friends sitting around together wondering if I could do it and I decided I would,” she says simply.

“I never really had a reason why I wanted to do the social exactly, it just fell into place and is a good thing to do, so I just rolled with it. It’s obviously something I’m passionate about though. What’s better than fundraising, raising awareness and partying for a good cause? Nothing much.”

Now in its second year, Reichelt’s Sock Social will take place 7:30 p.m. Friday, Jan. 12, at Pitney Pub. Instead of paying a cover, guests are encouraged to bring new men’s dark-colored socks. The event will include a Chinese auction, food and drink specials, live music indoors by Devin Lyn and Whiskey Tango Foxtrot and tunes by DJ Lit in an enclosed tent outdoors.

“The whole concept is people getting together with friends, having a beer and doing something good for the community,” Reichelt says, adding. “I’d like to thank the entertainment for the night, local businesses that donated, Jersey Chivers of Chive Charities and Pitney Pub for their support and partnership.”

A social worker for Jewish Family Services, Reichelt was in some ways inspired to begin the Sock Social by what she saw in her career — a lack of supplies to the Atlantic County area and a lack of necessary clothing.

“As a social worker, I feel this population is ignored, and can be devalued,” she says of the hyper-local nature of the social. “I think that this event brings awareness to our Atlantic County community, and it’s a small way people can help others. The socks to go to these individuals quickly and directly.

“It’s so cold out and people are always giving clothes, but people don’t think of socks.”

Last year she gathered 28 full garbage bags of socks and $1,600 for Jewish Family Services’ clients in need. This year the money raised from the Chinese auction will go to Closet of Hope, an upcoming non-profit that helps locals build confidence and skills to help them in their search for employment, while the socks will be given out during Atlantic City’s “Point in Time” event, where clothing and supplies are distributed to individuals in need.

As it was last year, the Sock Social will be held at Pitney Pub, a place near and dear to Reichelt.

“I grew up in Galloway, so Pitney is my home base,” she laughs. “Come out to have a good night with your friends and listen to some great music. It’s nice to get to get together and get out of the house, especially after the holidays.”