Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon.
ATLANTIC CITY — It has been common knowledge that the New Jersey state funding entity, the Casino Reinvestment Development Authority (CRDA), has a deadline of Feb. 1 to complete its state-mandated master plan for the new Atlantic City Tourism District.
The CRDA, through the firm it hired to help devise the master plan, Jones Lang LaSalle, recently launched a Web site for locals and potential visitors to submit input and ideas for the new district.
Additionally, it has set up four public meetings on the important topic, the last of which will be held Thursday, Jan. 26, at 7:30pm in the Our Lady Star of the Sea cafeteria (2652 Atlantic Ave.).
However, Atlantic City Weekly has learned of a major new development in the process, which aims at completely reimagining and renovating the city to make safer, cleaner, and more attractive to developers and tourists alike — citywide.
Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon. The special luncheon will officially be a Metropolitan Business & Citizens Association (MBCA) event and will be held at Resorts, inside the Superstar Theater.
The event should coincide with a new logo and branding of Atlantic City shaping up under the direction of Liza Cartmell, CEO of the newly created Atlantic City Alliance (ACA), which has $30 million a year to spend on marketing the city and rebranding the resort. (Read: Interview with Liza Cartmell)
Tickets ($40) will soon be made available on the MBCA Web site.
The CRDA master plan Web site is revitalizeAC.com.
Gary Hill, community relations director for the MBCA says, "The MBCA is proud to be able to bring to all of Atlantic City a special business luncheon presentation, the detailed presentation of the Atlantic City tourism district's master plan.
"This is truly a new day for a great city and keynote presenter and CRDA executive director John Palmieri will show detailed plans and vision for the District."
Hill adds that a short question-and-answer session will follow the presentation and that more information will be announced soon.
The luncheon is being sponsored by Stockton College and Resorts Casino Hotel.
"See the plan, see the vision," Hill adds. "Be part of the new Atlantic City!"
What are your thoughts on the tourism district master plan process?
On Tuesday morning, April 9, the ACA, CRDA and ACCVA teamed up for a presentation at the Sheraton to unveil new DO AC spring/summer campaign and highlight other new initiatives in the city from Margaritaville to Revel's new beach bar. Watch the new ad videos here.
“We really [see the skatepark] as an opportunity [to complement] all of the other non-gaming kinds of activities that we want to support,” says Palmieri. “And we own a few parcels and this one we thought would be a potentially very good location.”
As New Jersey Gov. Christie might say ‘Why fly to the desert when you can Do AC this fall?’
The ACA initially had 50,000 magnets printed in multiple colors and given away at select spots like its Boardwalk and AC Expressway visitors centers, the Atlantic City Free Public Library, the Atlantic Avenue county office building and at select community centers. It blew through the first batch, had a second order of 30,000 printed up, and recently put in a third order when the second got gobbled up like 5 ½-inch round magnetized hotcakes.
Although A.C. tourism has taken a well-publicized hit based on increased competition elsewhere, funnel cake continues to enhance the saltwater air, rolling chairs move like motorized vehicles, and the resort continues to offer amenities that landlocked gambling boxes simply cannot.
In a recent board meeting, the CRDA proposed an inter-governmental agreement with Atlantic County to provide $4.2 million in Atlantic County Open Space funds for the Absecon Lighthouse Park Project.
The goal of the campaign is to build a year-round visitor base and shift consumer perception of the resort.
'There's so much that's going on that's good and it really has enabled us to build a campaign that is very positive and is very upbeat and that does really talk to all of the really positive things that are going on.'
Plus MBCA scholarships and upcoming events, Drew Toonz, and the Album of the Week.
The ACA is developing a broad-based media campaign program with the intention of reaching as much as the Northeast as possible, from Boston down to Washington, D.C. It is expected to begin in mid-April.
“The master plan is designed to breathe new life into this historic coastal playground and transform the city into a highly desirable place to live, work, play and visit."
One year to the date Gov. Chris Christie signed landmark legislation designed to revitalize Atlantic City and set the surrounding region on a new course for economic growth, the Casino Reinvestment Development Authority (CRDA) adopted the Atlantic City Tourism District Master Plan in a special meeting Wednesday, Feb. 1, at the A.C. Convention Center.
As detailed in the Jan. 5 Atlantic City Weekly, a state-mandated Master Plan that outlines Atlantic City’s proposed Tourism District was given a Feb. 1 deadline by Gov. Chris Christie, one year to the date he signed the legislation designed to make the resort town a safer and more attractive place to visit.
Some of the major changes during 2011 included the restart of construction on the Revel project, with a 2012 opening date slated. (Some predict it may open ...
Recent developments in Atlantic City have left the city in a good news/bad news cycle that leaves both room for hope and pessimism in the city at the same time.
The day after New Jersey Governor Chris Christie sent staffers to visit Atlantic City Mayor Langford, the mayor says he doesn't feel much different about the concerns he raised last week and that the ball is in the governor's court now.
The mayor spoke about several city-created objectives, which could dovetail with the state plan for the city, as long as the two entities work with each other and communicate better moving forward.
Aside from calling, writing, e-mailing, or using a new Web site the CRDA says is in development for users to share ideas, as well as offer new ideas and projects, there are public CRDA meetings (on the third Tuesday of every month; the next one is Nov. 15) that you can attend to vocalize your support for certain projects or offer new ideas.
Sedaka and the Globetrotters