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Beer Lovers' Mecca

Brew fest organizers: Sample up to 120 beers, but don't drive home afterwards

By Mike Epifanio
Add Comment Add Comment | Comments: 0 | Posted Mar. 16, 2006

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AC: Beer Lovers' Mecca

Brew fest organizers: Sample up to 120 beers, but don't drive home afterwards --> THIS WEEKEND BRINGS A BIT OF A CHANGE of pace for the Atlantic City Convention Center. Very often the center is filled with conventioneers wearing suits and shaking hands as they try to network and build business. This weekend, the typical attendee will be a little less, shall we say, stodgy. The Celebration of the Suds "trade show" is open to the public and gives beer fans an opportunity to sample 120 different beers, brewed by the smallest craft breweries and some of the larger beer makers as well. See Ray Schweibert's full story "House of Brews" on page 10 for details.

According to Jon Henderson, the beer festival's organizer (and also one of this year's Top 40 Under 40 - see party pictures on pages 78 and 79), this is the state's very first beer festival. Back before I had kids, my brother and I used to brew our own beer (we called it Dos Epis). In those days, we were fanatical about drinking only the most expertly crafted brews and loved to attend regional beer festivals to sample different ales, lagers and pilsners. In 1995, we got really excited because there was supposed to be a Craft Brew Festival at the Atlantic City Racecourse. But, alas, it didn't happen due to the strict sampling laws in the state of New Jersey. Henderson explains that the NJ Division of Alcoholic Beverage Control (ABC) relented after a year of negotiations to allow the Celebration of the Suds to go on. "It's a big coup for the city," he says. "The ABC embraced this because of the location. We have more hotels and access to public transportation than anywhere in the state."

In fact, keeping festival-goers who might get inebriated off the streets was a major concern for Henderson as well. So much so that he sought out (and received) the support of the Hero Campaign for Designated Drivers. Congratulations to Henderson for getting the Hero Campaign on board.

The Hero Campaign was organized by Bill and Muriel Elliot to honor the memory of their son, Ensign John Elliot, who was killed by a drunk driver. That drunk driver had been arrested in July 2000 by NJ State Police for DWI, then released two hours later only to crash his car into Elliot's, killing the young man and injuring his girlfriend, Kristen Hohenwarter. The Hero Campaign will be exhibiting at the beer festival and designated drivers will be admitted to the event at a reduced fee ($5) and will be allowed to drink all the soda they want. Henderson is expecting 4,000 to 7,000 attendees. Hopefully a sizable portion of those attending will be designated drivers.

Speaking of the Hero Campaign, I bought a Hero Campaign wristband at ShopRite the other night for $1. They're blue, but based on the yellow rubber Lance Armstrong "Livestrong" bracelets that were all the rage a couple of years ago. If you can't find them in an area shop or supermarket, visit www.herocampaign.org and click on the "Hero Wristbands" banner. You can buy them in blocks of 10, 25, 50 or 100 through the site.

So enjoy the beer festival, but be a hero and plan to get home by cab, train, bus or by having a designated sober driver take the wheel.

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