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Unprecedented Concert Line-up for Atlantic City

By David J. Spatz
Add Comment Add Comment | Comments: 4 | Posted May. 22, 2012

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Beyoncé performs at Revel May 25-28

ATLANTIC CITY — Opening night was still a day away when entertainer Steve Lawrence stood on the stage of Atlantic City’s first casino showroom dressed casually in chino slacks, a polo shirt and a navy blue Chris Craft boating windbreaker.

Lawrence and his wife, singer Eydie Gorme, had accepted the challenge of being the first act to play the first legal casino to open outside the state of Nevada.

During a break from rehearsals in the Superstar Theatre of what was then known as Resorts International Casino Hotel, Lawrence said few in Atlantic City realized the change that was about to come over the city, especially with entertainment.

“We always loved playing Atlantic City and we’ve missed it,” Lawrence said of their decade-long gap in gigs, which occurred when Atlantic City fell on hard time during the 1960s and ’70s.

“Wait’ll you see what’s going to happen to this town. This is just the beginning,” he said. “In a few years, there’ll be as many [entertainers] working here as there are in Las Vegas.”

Too bad Lawrence won’t be in Atlantic City to see that his prediction has come true, and in spades.

Through more than three decades of trial and error, Atlantic City’s casino industry has developed a loose formula for entertaining the 30 million people who visit each year. But on May 26, 1978, not even Lawrence could have predicted the unprecedented lineup of shows that awaits visitors over the upcoming Memorial Day holiday weekend.

Between Friday and Monday, Atlantic City will experience the single biggest weekend of entertainment the town has ever seen, and with the most demographically diverse collection of artists, too. Few cities anywhere can match the quality, quantity and calibre of shows this weekend, if ever.

Quite literally, there’s something for every entertainment taste, ranging from Beyoncé’s four shows at Revel as part of the property’s grand opening celebration to reggae god Bob Marley’s legendary band The Wailers performing. And in between, there’s headliners performing rock, pop, country, comedy, R&B, techno music and more.

Joe Lupo, senior vice president of operations at Borgata Hotel Casino & Spa, says entertainment is one of the keys in separating Atlantic City from other regions where casino-style gambling is merely a stand-along attraction, not part of an overall destination experience.

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1. Turiya said... on May 22, 2012 at 04:01PM

“Interesting article, Dave. Brings back memories of the last glory days when I was a teen (60s) and saw all of the Motown greats on the Steel Pier. Thanks for pointing out another thing that makes our city different from all others!”

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2. Anonymous said... on May 23, 2012 at 12:24PM

“would have to respectfully disagree with Turiya and say "not very interesting article, Dave". Where are the listings/descriptions of the acts you are referring to when you claim that this the 'biggest weekend of entertainment in history'? Besides Beyonce, that is. "The Wailers" are about as newsworthy as "The Doors (formerly featuring Jim Morrison)"!”

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3. David Spatz said... on May 23, 2012 at 02:48PM

“@Anonymous, I could have printed the names of all the act in Atlantic City this weekend, but that would merely be duplicating listings that are found elsewhere in every edition of Atlantic City Weekly. Besides Beyonce, you've got two of the hottest dance club acts/DJs under one roof - Pitbull and Afrojack - at Borgata, which also has Steve Winwood. Montgomery Gentry is at the Tropicana, Big & Rich and Garbage are at the House of Blues on different nights, Kevin Hart is at the Taj for two nights, while ZZ Top, Gretchen Wilson and 3 Doors Down are also at the Taj. Paul Anka is at Harrah's, followed one night later by Collective Soul. Southside Johnny and the Asbury Jukes are at the Tropicana. Frankie Avalon, Fabian and Bobby Rydell are at the Golden Nugget, New Edition is playing Boardwalk Hall and Alient Ant Farm is playing a free show at the House of Blues Backstage party pit. Based on 34 years of covering A.C., I can say with certainty that this is the biggest weekend ever”

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4. John G said... on May 24, 2012 at 11:41AM

“David..I concur...Anonymous: Try clicking on a link in the article and see what happens. A whole new world will open up for you.”

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