NEWS & VIEWS > CURTAIN CALL

What a Drag!

Miss'd America Pageant returns Sunday, Jan. 16 at Boardwalk Hall.

By David J. Spatz
Add Comment Add Comment | Comments: 1 | Posted Jan. 10, 2011

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At the end of the day, organizers of the Miss’d America Pageant really aren’t doing anything different with their tongue-in-cheek drag show than the creators of the Miss America Pageant did 90 years ago.

They’re staging an event designed to boost tourism in Atlantic City.

But where Miss America was merely looking to extend the summer season for a week beyond Labor Day, the Miss’d America folks have a more targeted goal.

Click here to see a slideshow of last year's Miss'd America pageant in Atlantic City,

“It’s all part of taking a proactive stance to promote Atlantic City as a gay-friendly destination,” says Miss’d America executive producer Richard D. Helfant, who also serves as president of the Greater Atlantic City GLBT Alliance.

Traditionally held the night after a new Miss America is crowned, Miss’d America features a half-dozen drag queens — men dressing and performing as women — competing in the usual pageant categories, including evening gown and talent.

The show was created in the early 1990s by former Atlantic City Councilman John Schultz and his partner, Gary Hill, and held at their old Studio Six nightclub, once considered the epicenter for gay life in Atlantic City.

But when the Miss America Pageant left town six years ago, it signaled the end of Miss’d America, too. The departure of the venerable beauty pageant and scholarship competition cut deep into Atlantic City.

Last year, though, the Greater Atlantic City GLBT Alliance decided it was time to bring the classy drag show back to life. With the backing of several casinos and the support of the Atlantic City Convention & Visitors Authority, the event was booked into the Boardwalk Hall ballroom, whose 1,200 seats makes the venue six times larger than the old nightclub pool deck where the event was originally held.

Contestants were selected, a few production numbers were thrown together, TV lifestyle personality Carson Kressley was recruited to help host the show and more than 1,000 people showed up to watch as a new Miss’d America was tearfully and cheerfully crowned. The event raised over $30,000 for charity.

Openly lesbian comedian Suzanne Westenhoefer will host Sunday’s pageant (Jan. 16) along with veteran entertainer Bob Hitchen, who’s been performing under the nome de stage Sandy Beach for years. Hitchen is also writing, producing and directing the show.

The pageant’s theme will be “Boardwalk Empress,” a spoof the Atlantic City-centric HBO series Boardwalk Empire. Eight contestants, with stage names like Kitty Hiccup, Victoria Venom and Gusty Winds, were picked from around the country to vie for the Miss’d America crown.

The show will also include a half-dozen production numbers, which will include the contestants, the hosts and six professional dancers from New York.

“We’re bringing a touch of Broadway to the Boardwalk,” Helfant adds.

Like many, Helfant never wanted to see either pageant leave. But when Miss America packed her bags and shuffled off to Las Vegas six years ago, many local people felt betrayed and there was too much resentment to continue to spoof Miss America.

“The [Miss America] pageant has been gone long enough so that the sting is gone,” says Helfant, who not only was a Miss America volunteer but who also volunteered his time and talent to help Miss’d America grow.

Putting the event in Boardwalk Hall’s ballroom was a key to resurrecting Miss’d America, Helfant says.
“If we did it anywhere else, it just wouldn’t have worked,” he explains. “Putting in [Boardwalk Hall], we were able to play off the slogan ‘the crown is coming back.’”

Proceeds raised from ticket sales to Miss’d America will be distributed to five charities and non-profits, Helfant says, including the National Gay and Lesbian Taskforce; South Jersey AIDS Alliance; Broadway Cares, Equity Fights AIDS, the Schultz-Hill Scholarship Foundation and the Atlantic City GLBT Alliance.

Resorts Casino Hotel, newly acquired by casino turn-around expert Dennis Gomes, has signed on as the presenting sponsor of Miss’d America.

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1. theirishopen said... on Jan 12, 2011 at 05:47PM

“I am so happy all this will again be taking place. I did remember loving the SHOW US UR SHOES part on the boards. I am here in Philly and do drive down at times just to look at the ocean and sort of relax. O, I would also like to know when the new Gay Bar opens. Thanks, Todd”

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