) ‘DO AC’ Discs Decked Out for the Holidays | Features | News & Views | Atlantic City Weekly

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‘DO AC’ Discs Decked Out for the Holidays

Recently the ACA gave its popular DO AC magnets a holiday makeover of sorts, producing limited-edition discs with glittering metallic red, green, gold and silver backgrounds.The $2 cost benefits Hurricane Sandy relief.

By Ray Schweibert
Add Comment Add Comment | Comments: 1 | Posted Dec. 14, 2012

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ATLANTIC CITY — One of the tools that the Atlantic City Alliance employed in its mission to boost resort tourism was printing its DO AC marketing slogan on thousands of colorized magnetized discs, and giving them away to tourists at various strategic locations throughout the city.

The first 50,000 discs were snatched up at an impressive pace, as were two more batches of the popular decorative accessories that can regularly been seen stuck to cars throughout the city and beyond. The catalyst behind the campaign was to give anyone and everyone (with a car) the opportunity to help spread the word, in their own little way, that Atlantic City is on the fast track to renewing and reviving its image as a diversified vacation resort.

Recently the ACA gave the discs a holiday makeover of sorts, producing limited-edition magnets with glittering metallic red, green, gold and silver backgrounds around the DO AC logo. The ACA’s “DO Crew” is selling the magnets for $2 apiece at various locations (including Tanger Outlets’ guest services office from noon-3pm Saturdays and Sundays; Absecon Lighthouse; Atlantic Club casino; Tropicana at Signatures in The Quarter; and at both A.C. Visitor Centers — on the A.C. Expressway and at Boardwalk Hall).

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1. Anonymous said... on May 22, 2013 at 10:04AM

“Where can I purchase a "DO AC" car sticker or magnet”

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