Recently the ACA gave its popular DO AC magnets a holiday makeover of sorts, producing limited-edition discs with glittering metallic red, green, gold and silver backgrounds.The $2 cost benefits Hurricane Sandy relief.
ATLANTIC CITY — One of the tools that the Atlantic City Alliance employed in its mission to boost resort tourism was printing its DO AC marketing slogan on thousands of colorized magnetized discs, and giving them away to tourists at various strategic locations throughout the city.
The first 50,000 discs were snatched up at an impressive pace, as were two more batches of the popular decorative accessories that can regularly been seen stuck to cars throughout the city and beyond. The catalyst behind the campaign was to give anyone and everyone (with a car) the opportunity to help spread the word, in their own little way, that Atlantic City is on the fast track to renewing and reviving its image as a diversified vacation resort.
Recently the ACA gave the discs a holiday makeover of sorts, producing limited-edition magnets with glittering metallic red, green, gold and silver backgrounds around the DO AC logo. The ACA’s “DO Crew” is selling the magnets for $2 apiece at various locations (including Tanger Outlets’ guest services office from noon-3pm Saturdays and Sundays; Absecon Lighthouse; Atlantic Club casino; Tropicana at Signatures in The Quarter; and at both A.C. Visitor Centers — on the A.C. Expressway and at Boardwalk Hall).
Great things can happen when the City, the Casino Reinvestment Development Authority (CRDA) and others work together, and the 2012 Winter Wonderland last Saturday (Dec. 15) at the Atlantic City Convention Center was evidence of this.
The ACA initially had 50,000 magnets printed in multiple colors and given away at select spots like its Boardwalk and AC Expressway visitors centers, the Atlantic City Free Public Library, the Atlantic Avenue county office building and at select community centers. It blew through the first batch, had a second order of 30,000 printed up, and recently put in a third order when the second got gobbled up like 5 ½-inch round magnetized hotcakes.
Further, as Atlantic City Weekly has learned earlier this week that two key associates at the CRDA who were spearheading an Arts District campaign for Mississippi Avenue in the Ducktown neighborhood of the resort, are both no longer with the CRDA,
The perception is that it’s all about gaming [in Atlantic City]. And clearly it’s much more than that so that’s the opportunity, to make sure that doesn’t happen."
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