Part of the Atlantic City Alliance’s marketing campaign to boost tourism has been a DO AC car-magnet giveaway that’s grown into a bit of a craze.
“I think we feel good about the awareness and about the fact that the messaging is getting across in terms of what we intended it to be,” she says. “Certainly statistically if you look at the social web pages we’ve seen a lot of growth and activity that’s been nearly tripling the volume, but we’re really waiting to get some research results back because it’s inevitable that there’s always going to be some tweaking to do. We’re in the process right now of launching some of our campaign research so that we’ll get a little bit of feedback that’s a little bit more robust, and we’ll use that to shape the next flight of expenditures and campaign material development.
“The word-of-mouth has been great, the activity that we’re seeing in terms of what we can measure currently is robust, but at the end of the day it’s going to come down to growing visitation and booking. A few of the operators feel pretty good about the bookings they’re seeing, but whether we draw any correlation to the campaign, I think it’s very early to be able to say that."
Editor's Note: Data released by the Atlantic City Convention & Visitors Authority (ACCVA) on Tuesday, July 10, indicated that doatlanticcity.com garnered more than 329,000 visitors in June 2012, an increase of nearly 27 percent from June 2011. Thus far the site has seen a 25 percent increase in the total number of visitors. Of those 329,000, an estimated 66 percent were new visitors. Likewise, the “Do AC” Facebook page has also seen an increase in traffic. In the month of June, the page gained more than 42,000 “likes” or subscribers compared with 2,748 new “likes” in June 2011. The page now has over 153,000 subscribers in total.
On Wednesday, July 4, the ACA debuted the Duality 3D sound-and-light show on the façade of Boardwalk Hall following the holiday fireworks display. The eight-minute show will run year-round after nightfall with two displays nightly. It was created by the Montreal-based media and entertainment studio called Moment Factory, which give the Hall’s exterior a sensory explosion in 3D using lights, sound boxes and video projectors. Attendance during the July 4 debut was sensational.
“[Moment Factory] did a lot of work for Cirque du Soleil, Celine Dion and they’re the company behind the halftime show that Madonna did during the  Super Bowl [as well as Madonna’s MDNA worldwide concert tour, which visits Boardwalk Hall Sept. 15],” says Cartmell. They’re really, really creative and just on top of the game in terms of their professional status internationally.”
On Tuesday morning, April 9, the ACA, CRDA and ACCVA teamed up for a presentation at the Sheraton to unveil new DO AC spring/summer campaign and highlight other new initiatives in the city from Margaritaville to Revel's new beach bar. Watch the new ad videos here.
“We must commit to continuing to create memories for future generations. I want this to be a smart, quick recovery, but a heartfelt one as well. I hope this is your mission too.”
The recently publicized statistics telling us there are still upwards of 30 percent of the population on the East Coast who think that the Boardwalk was completely ruined and that most casinos are still not fully operational means we have a lot of work to do.
Recently the ACA gave its popular DO AC magnets a holiday makeover of sorts, producing limited-edition discs with glittering metallic red, green, gold and silver backgrounds.
The Atlantic City Convention & Visitors Authority offers the following suggestions to "DO AC Free For The Holidays."
As New Jersey Gov. Christie might say ‘Why fly to the desert when you can Do AC this fall?’
One of the longest-running productions in the international cache of shows known as Cirque du Soleil — character-driven shows blending circus styles from around the world into a central theme or storyline — is making its first-ever appearance in Atlantic City through Sept. 2.
Great free entertainment and events in Atlantic City take place all weekend long, through sponsorship, entertainment grants and funding from the Casino Reinvestment Development Authority (CRDA). Here is a list of fun and exciting ways to DO AC for free July 27-29.
The stars have been out in full force this summer in the Atlantic City region. Here are some photos, including Sarah Silverman, Sarah McLachlan, Cedric The Entertainer, Ocean City and Atlantic City fireworks, Jazz on the Beach debut, DJ Pauly D and more.
The perception is that it’s all about gaming [in Atlantic City]. And clearly it’s much more than that so that’s the opportunity, to make sure that doesn’t happen."
The goal of the campaign is to build a year-round visitor base and shift consumer perception of the resort.
Further, as Atlantic City Weekly has learned earlier this week that two key associates at the CRDA who were spearheading an Arts District campaign for Mississippi Avenue in the Ducktown neighborhood of the resort, are both no longer with the CRDA,
Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon.
The casino industry is focused on supporting the re-branding of Atlantic City as a comprehensive resort destination, and Borgata is doing its part with a newly created campaign called "The Show That Never Ends." With creative assistance from SK+G Advertising, the campaign focuses on spontaneity, fun and exclusive nightlife excitement.
Annette Funicello Dies at 70