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Despite High Gas Prices, Sunny Jersey Shorecast.

The southern Jersey shore region has struggled for the past few years due to the economic downturn, but experts say there are reasons for optimism for this upcoming tourist season.

By Tamara deMent
Add Comment Add Comment | Comments: 1 | Posted May. 13, 2011

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Will high gas prices have a positive or negative effect on the upcoming tourist season at the Jersey shore? And will the prices get lower by Memorial Day? (Photo by John Taggart)

ATLANTIC CITY — The area’s fiscal high priests and priestesses have augured well for the upcoming summer tourism season at the Jersey shore, despite high gas prices and competition from other states for gaming revenue.

In preparation for the shore’s busiest season, the region’s business leaders rose bright and early on Wednesday morning, May 11, to attend the third annual “Jersey Shorecast,” an event — sponsored by the Lloyd D. Levenson Institute of Gaming Hospitality & Tourism at The Richard Stockton College — which, attempts to prognosticate the financial success of Atlantic City’s summer season.

Among the experts on the panel at Stockton's Carnegie Library in Atlantic City, Brian Tyrell, an associate professor of Hospitality and Tourism Management Studies at Stockton, said that while the southern Jersey shore region has struggled for the past few years due to the economic downturn, there are reasons for optimism for this upcoming tourist season, which typically begins to heat up Memorial Day weekend.

“There are a number of metrics out there … that show that we had a positive year in 2010 relative to ’09,” Tyrell says. “Those indicators are continuing to trend in the right direction.”

Other panelists, including Vicki Clark, the president of Cape May Chamber of Commerce, reported that rental reservations in Cape May are auspiciously up by five to 10 percent from last year’s numbers.

“If I were a business owner, I might take that as a sign that perhaps its time to start thinking about reinvesting in the product,” Tyrell says. “There might be revenue I’m leaving on the table if I don’t.”

Tyrell also emphasized that while gaming revenue continues to struggle, other tourism attractions have blossomed in Atlantic City.

“There are more restaurants, there are more shops being shopped at, more entertainment venues that are entertaining, compared to five years ago,” he says. 

“The gaming revenue, while big and while important for so many individuals — it's just one piece of the puzzle and the other pieces seem to be doing just fine.

“We’ve got a lot to offer here in Atlantic County — Atlantic City in particular, and really throughout the Jersey shore.”

One of the major issues that frequently resurfaced during the Jersey Shorecast forum was the question of how gas prices will affect tourism. 

While some experts have predicted that prices will fall by Memorial Day (May 30), panelists discussed the impact on high gas prices on tourism revenue. 

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1. Anonymous said... on May 15, 2011 at 12:31PM

“Try to drive from Illinois to Atlantic City every June. Hotel prices in route are up, gas prices are up, AC resort fees are outragious. Hard to find a $15 meal. Thought about flying to Vegas instead; but flights are outragious too. Still going to drive this year. Hopefully the women will feel safe on the boardwalk at night this time, or it might be our last time in AC. Too many wierd characters hanging around last time we were there.”

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