NEWS & VIEWS > FEATURES

Tourism District Master Plan Approved

The CRDA board unanimously approved a 300-page document that outlines a redevelopment strategy for Atlantic City that includes short-term, mid-term and long-term goals. Mayor and City Council support efforts.

By Ray Schweibert
Add Comment Add Comment | Comments: 1 | Posted Feb. 3, 2012

Share this Story:

ATLANTIC CITY — One year to the date Gov. Chris Christie signed landmark legislation designed to revitalize Atlantic City and set the surrounding region on a new course for economic growth, the Casino Reinvestment Development Authority (CRDA) adopted the Atlantic City Tourism District Master Plan in a special meeting Wednesday, Feb. 1, at the A.C. Convention Center.

The 15 CRDA board members in attendance (two could not attend) voted their support of the plan, including Atlantic City Mayor Lorenzo Langford.

An estimated 300 residents, business owners and city stakeholders attended the two-hour meeting, which was also broadcast live on WOND 1400 radio. The Master Plan was in the works for several months after the governor mandated that the state-run CRDA oversee the redevelopment and revitalization of what would be called the Tourism District — a 1,700-acre area encompassing the casinos, the Boardwalk, shopping and dining districts and Bader Field.

In addition to sprucing up existing amenities, the Master Plan’s goals are to increase entertainment and recreational offerings and make visitors feel safe when they visit the resort.

Through a newly created Web site, RevitalizeAC.com, and four public meetings held in January, the CRDA garnered input from residents, business owners and anyone with a genuine interest in offering constructive comment.

Over 1,600 people responded to the Web site’s online survey, and the CRDA hired international real-estate planner Jones Lang LaSalle, the urban planning firm Jerde Partnership, Birdsall Engineering and Hill Wallack Law Firm to assist in putting the Master Plan together. It was announced during the Feb. 1 meeting that the entire Master Plan will eventually be available in PDF format on the CRDA’s main Web site (njcrda.com).
 
“This is a landmark day for Atlantic City, and CRDA is excited to be at the helm of this redevelopment undertaking,” says CRDA board chairman James Kehoe.

“This plan creates an innovative model that integrates Atlantic City’s seaside location and world-class resorts, and introduces new concepts that stimulate pedestrian foot traffic throughout the district,” says CRDA executive director John Palmieri. “We look forward to bringing all the elements together to create a new visitor experience in Atlantic City … No one expects this to be easy, but now we have a plan to provide direction.”

Assisting the CRDA in fulfilling the Master Plan objectives is the newly created, non-profit entity called the Atlantic City Alliance, which has been given a $30 million marketing budget. The Atlantic City Convention and Visitors Authority (ACCVA), which had been solely in charge of marketing the city on a much smaller budget, is now part of the CRDA and is supported by a membership of nearly 400 local businesses involved in the hospitality industry.

The Master Plan addresses short-term objectives to transform the Boardwalk, Atlantic and Pacific avenues, and several cross-streets into a lively, walkable destination with shopping, entertainment, dining and nightlife venues.

Mid-term objectives include the redevelopment of mid-town to create concepts such as an artists’ district and entertainment complex (including a concept conceived in the recent past called AC Live! — the fourth phase of Tanger Outlets - The Walk), invigorating Gardner’s Basin and improving direct access from the Boardwalk to Gardner’s Basin, and revitalizing Kentucky Avenue with a focus on music, history and paying homage to a nightlife-and-entertainment district that made the area a tourism destination within itself. 

Page: 1 2 |Next
Add to favoritesAdd to Favorites PrintPrint Send to friendSend to Friend

COMMENTS

Comments 1 - 1 of 1
Report Violation

1. Jake said... on Feb 10, 2012 at 11:25AM

“Looking forward to the Steel Pier renovation BUT how in the world did they allow the Diving Horse attraction to return?? It's just as cruel as it was decades ago. I can't imagine anyone in 2012 who would want to see that. Sick.”

ADD COMMENT

Rate:
(HTML and URLs prohibited)

Related Content

Atlantic City Sets Hook on Bass Pro Shops
By Ray Schweibert

According to information on its Web site, Bass Pro Shops, has reached agreement to be a part of the Cordish Company’s fourth and final phase in the development of The Walk.

RELATED: CRDA Wants Your Input Concerning A.C.'s Tourism District

Related Content

Stoked for a Skatepark
 in Atlantic City
By Jeff Schwachter

“We really [see the skatepark] as an opportunity [to complement] all of the other non-gaming kinds of activities that we want to support,” says Palmieri. “And we own a few parcels and this one we thought would be a potentially very good location.”


RELATED: Governor Christie and Pam Breaux Encouraging at Tourism Conference CRDA Approves Skate Park for Atlantic City Atlantic City Tourism District Forges Ahead Arts District Talk: Ducktown and Oz on the Ocean Dante Hall Attracts Capacity Crowd for Artist Survey Kick-Off CRDA Launches New Web Site with Online Survey Interview with New CRDA Boss John Palmieri Locals to CRDA: What About Us? CRDA Town Hall Meeting Sketching Out an Arts Colony CRDA Arts District Study Met with Enthusiasm

Related Content

Marketing Atlantic City Through Interactive Art
By Shana Vanegas

Although A.C. tourism has taken a well-publicized hit based on increased competition elsewhere, funnel cake continues to enhance the saltwater air, rolling chairs move like motorized vehicles, and the resort continues to offer amenities that landlocked gambling boxes simply cannot.

RELATED: Keep Dreamin’ How Did AC DO? ‘Do Change’ in Atlantic City Forum Does Atlantic City Proud Mayor Langford Still Unsettled About Atlantic City's Tourism District Caesars 'Getting Close' to Backing Out of Boardwalk Hall 2011 Was a Pivotal Year for Atlantic City and Region 10 Reasons to be Optimistic about Atlantic City in 2012
 Big Changes on the Way for Atlantic City Interview with Liza Cartmell Atlantic City Alliance Announces CEO Elizabeth Cartmell

Related Content

South Inlet Plans Taking Shape
: Lighthouse Park
By Ray Schweibert

In a recent board meeting, the CRDA proposed an inter-governmental agreement with Atlantic County to provide $4.2 million in Atlantic County Open Space funds for the Absecon Lighthouse Park Project.

RELATED: Absecon Lighthouse Presents: 'Lighthouse Empire - The Rum Runners'

Related Content

ACA to Launch $20 Million Tourism Marketing Campaign Monday, April 16
By Ray Schweibert

The goal of the campaign is to build a year-round visitor base and shift consumer perception of the resort.

RELATED: Set Change in Atlantic City?
 ‘DO AC’ Campaign Is Sticking Summer Guide 2012

Related Content

Cohesion, Leadership and a New Path for Atlantic City
By Jeff Schwachter

'There's so much that's going on that's good and it really has enabled us to build a campaign that is very positive and is very upbeat and that does really talk to all of the really positive things that are going on.'

RELATED: Atlantic City Launches New Spring, Summer DO AC Campaign Atlantic City Multi-Cultural Heritage Festival
 2011: The Year In Review


Related Content

PETA at the Pier
By Andrew Miller

RELATED: The Diving Horse: A Seafood Attraction Steeds ‘n’ Sharpshooters
 Then and Now Issue: The Interviews


Related Content

Renderings of Future Atlantic City Revealed
By Jeff Schwachter

“The master plan is designed to breathe new life into this historic coastal playground and transform the city into a highly desirable place to live, work, play and visit."

RELATED: Vegas Nightlife King Neil Moffitt on Revel and Atlantic City

Related Content

Steel Pier Sold by Trump 

By ACW Staff

Plus DrewToonz on the Air Show, Album of the Week, and Atlantic City's Farmers Market

RELATED: Trump Plaza Sold to Meruelo Group The Steel Pier — A Memory of Change Steel Pier into the Future
 Video: Gov. Christie on Keeping the 'Garden' in the Garden State Heads Up
 for the Atlantic City Air Show

Related Content

Atlantic City's Famed Steel Pier Has New Owner
By Jeff Schwachter

Steel Pier Associates, LLC, it was announced late Wednesday, Aug. 3, has become the new and latest owner of Atlantic City's famed Steel Pier, an amusement park with a rich history, which resides on the Atlantic City Boardwalk.

RELATED: Our Boards are Tops
 Bringing Families to Atlantic City the 
Steel Pier Way

Related Content

Allman Brothers at Steel Pier: July 1971
By Tom Wilk

Forty years ago this summer at the Steel Pier in Atlantic City, the Allman Brothers Band shared a bill with another legendary performer — a four-footed one.


RELATED: Gregg Allman: Midnight Rider Returns to Atlantic City Nightlife Spotlight: Steal Your Face Jams Again on Jessie O’
 Lynyrd Skynyrd: Down South Jukin' @ House of Blues

Related Content

A Boardwalk Story
By Lori Hoffman

It is 1939, 10 years into the Great Depression. In Atlantic City money is tight but summertime on the Boardwalk is still a magical time with big bands on the Steel Pier, well dressed men and women strolling the boards, pitchmen selling their wares and teenagers looking to have a good time.

Related Content

Last Year For the Pier?
By Lori Hoffman

Archive photos (circa 1900-1910) courtesy of Library of Congress; Modern (2007) photos by Tom Briglia Long before the casinos arrived, Atlantic City's Steel Pier was the place to see the greatest ent...

Related Content

Steel Pier Satisfaction
By Tom Wilk

As the bus rolled across southern New Jersey, Doug Potash could feel the anticipation build as he drew closer to Atlantic City. It was Friday, July 1, 1966, the start of the Independence Day weekend....

RELATED: Shore Birds When Walt Whitman Did AC
 ‘Atlantic City Jackpot’ 
 Two Ton Tony

Related Content

Waltz Through Time
By Jim Waltzer

It was the middle of World War II and the radio show was called Night Trick, a network-feed broadcast on Atlantic City's WFPG (World's Famous Playground) from the Steel Pier. Announcer Ed Hurst, who ...

RELATED: Ford’s Race vs. Chevrolet in Cape May


Related Content

CRDA to Present Master Plan for Tourism District in March
By Jeff Schwachter

Although the Tourism District Master Plan is due Feb. 1, it won't be presented to the public on that date. However, the CRDA will present the master plan to the public on Monday, March 26, at noon.

RELATED: ‘Legends’ Lives On
 Langford Voices Concerns Over Proposed Tourism District; Christie Listens? Mayor Langford to Gov. Christie: Don't Leave Atlantic City Out of the State's Plans for the Resort — or Else.

Related Content

Atlantic City Residents' Tourism District Feedback Robust
By Ray Schweibert

As detailed in the Jan. 5 Atlantic City Weekly, a state-mandated Master Plan that outlines Atlantic City’s proposed Tourism District was given a Feb. 1 deadline by Gov. Chris Christie, one year to the date he signed the legislation designed to make the resort town a safer and more attractive place to visit.

RELATED: Queen Qulits Exhibit

Related Content

Christie Signs Atlantic City Tourism Bills
By Mike Pritchard

Gov. Chris Christie signed legislation today to create an Atlantic City Tourism District and announced a breakthrough in the Revel Casino project.

RELATED: The African-American Experience in Atlantic City New Jersey Voters To Decide Sports Betting Referendum There’s No Place Like Home, Plus Occupy Atlantic City CRDA Approves $10 Million for Atlantic City Downtown Revitalization Gov. Christie Gives Galvanized Speech on Atlantic City’s Future at Revel Site Despite High Gas Prices, Sunny Jersey Shorecast. Get Your Ascots to the Lighthouse for GLBT Fundraiser New Rules Eliminate Atlantic City Pit Bosses Christie Vetoes Online Gaming Report: Revel Gets Financing To Finish Casino Project in Atlantic City

Related Content

Atlantic City Tourism District Approved
By Mike Pritchard

The bills create a CRDA run tourism district encompassing the city's casinos.

RELATED: Marina District Hotel and Water Park in Place by 2014? Have Your Say About Atlantic City Mardi Gras on the Boardwalk Debuts! in Atlantic City Christie Signs 'Boutique' Casino Bill Christie Talks Partnership Not Takeover State to Oversee Atlantic City's Finances Jersey Fresh Films

Related Content

Mayor Langford to Address Media on Christie's 'Tourism District'
By Jeff Schwachter

"[B]ills and legislation affecting Atlantic City and the creation of a 'Tourism District' have been fast tracked, and despite promises and assurances to the contrary...."

RELATED: Mayor Langford to Gov. Christie: 'There's a Communication Breakdown' Gov. Christie, 'Boardwalk Empire' and the Big Phish Christie's New Atlantic City: A Family Paradise Christie's Proposal Same Old Song and Dance? Langford Talks Tourism, Bader Field Music Festival, at MBCA Luncheon.

Related Content

Sandy Spat: Langford Responds to Christie Remarks on CNN
By Jeff Schwachter

Watch the video of Atlantic City Mayor Langford on CNN Nov. 1 accusing Gov. Christie of a 'double standard.'

RELATED: Atlantic City's New Mayor: Don Guardian Meeting Atlantic City's Democratic Mayoral Candidates Let's Keep Spreading the Word: Atlantic City Is Open! Disaster Relief Efforts Big Help to the 'Other Atlantic City' Surviving Sandy 
in Brigantine Decisions During a Disaster: Sandy and Atlantic City Atlantic City Opened After Sandy Obama: 'The Entire Country Has Been Watching' Obama, Christie Visit Brigantine: Photos and Transcript Atlantic City Area Hurricane Sandy Coverage


 


ACW EVENT SERIES