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The Steel Pier — A Memory of Change

By Turiya S. A. Raheem
Add Comment Add Comment | Comments: 4 | Posted Jun. 20, 2012

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ATLANTIC CITY — I’ve been looking forward to the re-opening of the new Steel Pier like a little girl anticipating her birthday party, but these days, it’s more because I want my grandchildren to experience the thrill of the rides as I did so many years ago. 

I’m also hoping that one day the new owners will decide to build a showroom again where some of my fondest teen memories — seeing the Supremes, the Temptations and Smokey Robinson with the Miracles — took place. 

My brother still swears that Diana Ross was singing directly to him. That showroom had a way of bringing some of our country’s most disparate groups together during some very turbulent times.

The Steel Pier was always the most popular of Atlantic City’s piers. At one time, it extended almost 1,800 feet out over the Atlantic Ocean. Amusement rides, a movie theatre, a dance hall, a music hall, arcades, a circus area, a water show area (featuring the famous diving horses) and exhibit areas allowed the Steel Pier to boast itself as the “Showplace of the Nation” as far back as the 1920s. 

Though the other Atlantic City piers — the Million Dollar Pier, Garden Pier, Steeplechase Pier and Central Pier — had similar rides and games, none of them ever reached the status of the Steel Pier. It sometimes drew more than a million customers in one season and was advertised as “A Vacation in Itself.”

George Jackson opened the Steel Pier in 1898, less than 50 years after Atlantic City’s incorporation.  He was followed by owner Frank P. Gravatt, a showman who realized the public’s appetite for an eclectic mix of entertainment in one location at one price, 25 cents.

Gravatt was followed by George Hamid, who was good at spotting up-and-coming talents and future household inventions. 

During the early 1970s, as the city and its amusements deteriorated, so did the piers. Then, in 1978, with the opening of the city's casinos, Resorts, the city's first casino, bought the Steel Pier and eventually Trump leased the property. 

Instead of continuing to lease the property and its rides, the Catanoso family and partners now own the Steel Pier and plan to turn it into a major attraction with indoor amusements by 2015. A showroom, a nightclub and many more interesting attractions are planned for the multi-phase overhaul, a portion of which has been underway for the current summer season.

From the 1930s through the 1960s, Atlantic City's Northside residents attended huge Easter parades on Arctic Avenue, where singles and couples were crowned as the “Best Dressed” by Madame Sara Spencer Washington, the owner of Apex Hair. 

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Comments 1 - 4 of 4
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1. Bob McNesby said... on Jun 20, 2012 at 02:43PM

“Diving Horse of Steel Pier
http://www.bobmcnesby.com/wp-admin/post.php?post=1440&action=edit”

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2. Lori Hoffman said... on Jun 23, 2012 at 08:11AM

“Saw Stevie Wonder when he was 14 and had hit instrumental "Fingertips." Saw Supremes, Four Seasons and for a quarter extra, you got to sit in the first 25 rows!
Loved to go to the diving horse show and watch the tourists get wet who didn't know NOT to sit down front, lol.”

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3. Anonymous said... on Jun 30, 2012 at 11:39PM

“Those were the years, clean wholesome family fun. Remember seeing the Beatles at the Steele Pier. Waited outside their dressing room for hours with many other young girls to see them up close, maybe to get something as simple as a handshake or just eye contact. Paul was my favorite. I graveled over the sight of him. Remember seeing the Supremes up close. What an experience for a small town economically poor child. They gave me much hope and aspiration. Made me realize my own and my people's potential and worth. Boy do I miss those days, void of all the violence and gun play by young hood rats. What a lost generation.”

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4. Ralph Simpson (Tulsa, OK) said... on Oct 29, 2012 at 02:31PM

“I had basic training with the U.S. Air Force, in WWII. The Air Force took over most of the old hotels.....some names: Haddon Hall, The Traymore, and a few others come to mind. I remember "Salt Water Taffey" as a local treat. When we came home from Europe, I just had to make a trip from Camp Kilmer to where we used to march up and down the Boardwalk. The place was lively then, danced to Stan Kenton at the Steel Pier. I was a country boy from Oklahoma and had never seen such a place, although I
understood that "it wasn't what it used to be" it is in my mind forever!..”

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