Transformation

The Tennessee Avenue Transformation Project seeks to bring restaurants, bars, live music and maybe pop-up parks to the section of the block between Pacific Avenue and the Boardwalk.

Edward Lea The Tennessee Avenue Transformation Project seeks to bring restaurants, bars, live music and maybe pop-up parks to the section of the block between Pacific Avenue and the Boardwalk.

Work is officially underway for Atlantic City’s Tennessee Avenue Project, a revitalization effort with plans of turning the beach block into a destination for nightlife and more.

The current plans for the first phase of the project include the opening of a “chocolate experience” called MaDe, a coffee shop called Hayday, a yoga concept known as The Leadership Studio and, the centerpiece of phase one, a bar known as Tennessee Avenue Beer Hall, which will boast everything from craft beers to hot dogs, German pretzels and the best jukebox in Atlantic City.

The project is spearheaded by Alpha Funding CEO and owner of The Iron Room Mark Callazzo, who has teamed up with Evan Sanchez and Zenith Shah of Authentic City to acquire a multitude of properties along the block. The trio will join forces with Charles Soreth of Sublime Seafood in Egg Harbor Township, who will handle the culinary aspects of Tennessee Avenue Beer Hall.

Also lending his marketing skills to the project will be Scott Cronick, director of entertainment publications for the Press of Atlantic City, who will oversee the project and offer his experience in the worlds of nightlife and dining.

Phase one of the project is set to open this fall. Go to TennAve.com

—Ryan Loughlin