Longport Media just announced that WBSS-AM in Atlantic City has been re-branded as “AM 1490, Sports Betting Radio,” a round-the-clock talk format devoted to sports betting. The station is the first terrestrial radio station in the country to be programmed with sports betting content 24 hours a day.

AM 1490, Sports Betting Radio has a market-exclusive affiliation with The BetR Network, distributed by Gow Media. The format is a combination of The BetR Network’s content along with soon-to-be-announced local programming, which highlights the latest news, insights and analysis around the sports betting markets. The talent lineup includes sports betting veterans Mitch Moss, Pauly Howard, Brent Musburger, former NFL executive and Ocean City native Michael Lombardi and others. With the goal of informing, entertaining and educating listeners about sports and sports betting, AM 1490 Sports Betting Radio and The BetR Network provides listeners with select content from the Vegas Stats & Information Network (VSiN) and SB Nation Radio Network.

“With the legalization of sports betting in New Jersey, sports betting as a 24/7 format and specifically the BetR Network is a perfect choice for AM 1490,” said Paul Kelly, President and General Manager at Longport Media, LLC in a recent press release. “There’s a real appetite for sports talk that actually talks about sports. AM 1490, Sports Betting Radio delivers expert analysis and information that listeners can use to make informed bets and cash winning tickets right here in Atlantic City. AM 1490, Sports Betting Radio is excited to be Atlantic City’s home of the BetR Network and proud to be the very first station in the entire country devoted to sports betting 24 hours a day.”