If someone wants to be an instant millionaire, they should think about gambling at Hard Rock Hotel Atlantic City this summer.
The Atlantic City S.W.A.T. team, flanked by Hard Rock security, drove to the front doors of the Hard Rock in an armored truck and delivered $1 million separated into four briefcases to a press conference stage on Friday that not only celebrated the casino resort’s one-year anniversary but announced a sweepstakes that will guarantee that one person will become a millionaire on Sept. 1.
The casino planned to also award $100,000 to five local charities, but after a brief on-stage meeting between Hard Rock International Chairman Jim Allen, co-owners Jack Morris, Joe and Michael Jingoli and Seminole Tribe of Florida Councilman Chris Osceola, they decided to double the donation to $200,000 for the five charities: the Atlantic City Police Foundation, which helps public safety; Atlantic City Rescue Mission, a homeless shelter; Avanzar, a women’s help center; Covenant House, which provides youth sanctuary; and Turning Point Day Center, a homeless shelter.
That gesture led to Atlantic City Mayor Frank Gilliam proclaiming June 28 "Hard Rock Day" in Atlantic City forever, noting that “they care more than any other entity that has come to Atlantic City.”
Hard Rock President Joe Lupo along with Allen pointed out Hard Rock’s rough start and successful growth that led to Hard Rock placing second in the market in overall revenue in May. Allen also noted how the casino has placed second in table drop nearly every month since opening.
“We barely made opening last year,” says Allen, referring to the rushed construction process to convert the Trump Taj Mahal into Hard Rock in less than a year. “People said ‘You’re crazy investing in Atlantic City. When you hear the numbers, it shows the vision … we got it right. Quality means something. And we are committed to that.”
For more information on the millionaire sweepstakes, go to HardRockHotelAtlanticCIty.com.