Darryl McEwen

{standaloneHead}Darryl McEwen{/standaloneHead}

Manhattan has SoHo, Washington has Capitol Hill and San Francisco has Haight-Ashbury. Now nine unique venues at the north end of the Boardwalk are uniting to launch a new “neighborhood” in Atlantic City — North Beach.

The kick-off event will be a block party from 4 to 8 p.m. Thursday, June 20, outside each facility.

Absecon Lighthouse will offer a $1 discount admission, along with a grand prize giveaway valued at $500.

Hard Rock Hotel & Casino will offer entertainment, food and beverage specials, and the chance to win tickets to shows, dinner for two, spa experiences and more.

MADE Atlantic City Chocolate Bar will give away samples of its bean-to-bar artisan chocolate, and Rhythm & Spirits will hand out mocktails.

Ocean Casino Resort will feature a DJ, giveaways, sidewalk sales, retail discounts, free games at Top Golf, and happy hour specials at Amada, American Cut, Villain + Saint and Distrito.

At Resorts Casino Hotel DJ Eric will provide music on the Boardwalk, and Smokey Starr will perform at the Fins Bar at LandShark Bar & Grill. Inside the Boardwalk entrance to Resorts there will be a beer hoisting competition, games, cornhole, dice roll, leis, and foot-long hot dog and pretzel cheesesteak specials.

Showboat Atlantic City’s Surf Bar will have entertainment, as well as food and beverage specials.

Steel Pier will feature live music at the SteelPier Pub, discounted ride tickets, strolling jugglers, and balloon artists, and food and beverage specials.

Tennessee Avenue will be re-created as a mini pop-up destination in front of Resorts. Tennessee Avenue Beer Hall will play Monopoly with visitors and give away $1 beer cards and $10 gift cards as prizes.

The Iron Room will preview the coffee that will be served at its new location.

The Beer Hall also will host an afterparty from 7 to 10 p.m. and feature Homespun Trio, a local band that plays original music and unique takes on rock covers.

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