Total Rewards named best players club in USA Today poll

Total Rewards, Caesars Entertainment Corporation’s player loyalty club, was named Best Players Club in a poll by USA Today.

In addition to nearly 40 casinos and hotels throughout the United States and Canada, the Total Rewards card is accepted at Bally’s Atlantic City, Caesars Atlantic City and Harrah’s Resort.

Coming in No. 3 was Trop Advantage, the program associated with Tropicana Atlantic City and six other U.S. locations. Unlike Total Rewards, though, those other Tropicana properties have stand-alone Trop Advantage programs, with comp dollars and tier scores calculated independently.

Also, it’s not clear how Tropicana’s recent purchase by Eldorado Resorts Inc. will affect the Trop Advantage program. Eldorado has its own player loyalty card — ONE Club — which came in No. 9 in USA Today’s poll.

Golden Nugget’s 24K Select Club finished No. 6. In addition to Golden Nugget Atlantic City, the card is accepted at four other Golden Nugget casinos around the country.

At No. 8 was M life Rewards, MGM Resorts International’s players club. M life is accepted at Borgata Hotel, Casino & Spa, as well as 15 other MGM properties around the country.

Plus, I would be remiss if I didn’t acknowledge Resorts Casino Hotel’s Capriccio as the Best Casino Restaurant.

A panel of experts, chosen for their knowledge of the casino industry, partnered with USA Today’s editors to pick the initial 20 nominees, and the top 10 winners were determined by popular vote.

The experts were Steve Bourie, editor of the American Casino Guide, Lisa Robertson-Dziedzic, vice president and editorial director at Casino Player Publishing, and The Wizard of Odds Michael Shackleford, a mathematician and actuary, best known for his professional analysis of the mathematics of casino games.

Pink power

Tropicana’s fountains will glow pink through Oct. 31 in honor of Breast Cancer Awareness Month. All coins tossed into Tropicana’s fountains this month will benefit Breast Cancer Awareness.

Over at Bally’s, for every Tito’s cocktail sold this month, Caesars will donate $1 to Making Strides Against Breast Cancer and Tito’s will match the donation.

Global Gaming Expo

Look for my report in two weeks from the 18th Annual Global Gaming Expo (G2E). G2E is the largest gathering of global, commercial and tribal gaming professionals in North America.

Sponsored by the American Gaming Association, this year’s trade show is being held at the Sands Expo Center in Las Vegas Oct. 9 to 11.

The show provides a glimpse of what the gaming floors in Atlantic City and around the world will look like over the next 12 months — new slot machines, table games and other technology.

Recreational gambler Darryl D. McEwen, a former professional journalist, is president of his own consulting firm that manages several small national and international trade associations, and provides public relations and fundraising services for a number of charitable organizations. Have a comment on this or a question specifically related to an Atlantic City casino, players club or other promotion? Email Darryl at and he’ll try to respond to you personally. Your question — without your name — may appear in a future column. Follow him on Twitter @MrACCasino.