Hard Rock Hotel & Casino

Hard Rock Hotel & Casino Atlantic City's Boardwalk entrance. (Craig Matthews / Staff Photographer)

On Friday, June 28, Hard Rock Hotel & Casino Atlantic City will kick off their anniversary weekend celebrating their first year in Atlantic City with a parade, shows and the launch of their summer promotion, where one winner will receive one million dollars. 

The multi-branded event schedule will commence with a press conference on at 1 p.m. which will include a city proclamation and charity announcement, followed by the Hard Rock Atlantic City Anniversary Parade down the Atlantic City Boardwalk.

“I could not be more proud of our talented team members for their hard work and dedication to providing world-class service during last year’s opening,” said Jim Allen, Hard Rock International Chairman & CEO. “We are very happy with the growth of the Atlantic City market and look forward to another great year.”

In celebration of the first anniversary, Hard Rock will launch a summer-long promotion, making one lucky winner a millionaire with entries earned beginning at 8 a.m. on Friday, June 28. Customers can enter to win by playing their favorite slots or table games, both on property and online. The winner will be announced on September 1.

To continue the celebration, the property will offer all slot players 10x Free Play on June 28 from noon to 8 p.m., as well as a One Year Anniversary T-shirt Giveaway with a different shirt earned each week from July 7 through August 1.

HardRockCasino.com will host a $40,000 Birthday Celebration offering favorites from both the Hard Rock Atlantic City property and online.

The afternoon of events will continue when the Hard Rock Atlantic City Anniversary Parade kicks off at 4 p.m., traveling down the Atlantic City Boardwalk with local and regional participants commemorating the special day. Participants include Navy Veterans, Miss New Jersey, Atlantic City Xclusive Drill Team, Miss Teen New Jersey, Pyramid Temple Foot Patrol Color Guard, Atlantic City Blackjacks Cheerleaders, Russell's All-Star Twirling Team, Miss Philadelphia, Miss Teen Philadelphia, and more.

Additionally, Fresh Harvest Buffet will offer a $10 Brunch from 9 a.m. to 2 p.m. on June 28.

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