The details of the new Hard Rock Hotel & Casino Atlantic City, which take over the former Trump Taj Mahal Casino Resort, were laid out in a press conference dressed up in true Hard Rock style on Wednesday. Sandwiched between two performances by Bruce Springsteen cover band The B Street Band and emceed by Chairman of Hard Rock International Jim Allen, speakers included New Jersey Governor Chris Christie, Senator Jim Whelan, members of the Seminole Tribe and Atlantic City Mayor Don Guardian, with an appearance by Steven Van Zandt of the E Street Band thrown in for good measure.
“We didn’t just make another announcement. I think one of the things that’s so disappointing in many markets is when people announce a project and it never happens,” Allen said. “So in our particular case, this event today is not just about announcing that the project is going to happen, but we’ve closed on the project.”
According to Allen, the company is committed to introducing 3,000 permanent jobs to Atlantic City, as well as 1,000 construction jobs. The site will endure a $375-million renovation. After a complete overhaul of the suites, including new bathrooms and furniture, a redesigned casino floor with a focus on entertainment instead of just gaming, and a more open floor plan, the space will reemerge as the Hard Rock Hotel & Casino Atlantic City in the summer of 2018, tentatively.
In line with the established Hard Rock brand, the new hotel and casino hopes to bring live weekday entertainment back to Atlantic City. Boasting the success of 30,000 live music events last year on a worldwide basis, Allen assured that the Hard Rock’s relationship with booking agencies and its plans for two separate 7,000-seat arenas will liven A.C.’s entertainment scene.
Local Jersey rock hero (and Springsteen sideman) Steven Van Zandt appeared at a press conference for the new Hard Rock Hotel & Casino Atla…
Each speaker at the press conference stepped up to offer their personal congratulations to the Hard Rock team and to praise the perceived upswing in Atlantic City’s future. It was stressed by all the positive implications the introduction of the Hard Rock Hotel & Casino has for A.C. and all of its established businesses and casinos.
Allen was adamant: “If we can’t do it right, we’re not going to do it.” Go to HardRock.com.