Caesars Entertainment Corporation (“Caesars”) announced today that it is introducing sports betting into its Atlantic City (and Mississippi) properties in July and August. The introduction of sports betting in these jurisdictions is the first step in Caesars Entertainment’s plan to expand its sports betting offering following the Supreme Court’s landmark PASPA ruling and the subsequent legalization of sports betting in New Jersey, as well as in Mississippi.
Caesars Entertainment is moving quickly to introduce initial facilities at its properties so that customers may place bets, building world-class facilities that mimic those at their Nevada properties over the next nine months. Caesars Entertainment plans to quickly introduce mobile sports betting throughout New Jersey and on property in Mississippi on the Caesars Casino & Sports mobile app CaesarsCasino.com, thus expanding Caesars’ existing online poker and online casino offerings in New Jersey. Caesars plans to introduce the mobile application in additional states when and if it becomes legal and economically attractive for Caesars to do so.
“The recent Supreme Court ruling allows us to expand our sports betting digital and mobile offerings into new markets,” said Mark Frissora, president and CEO of Caesars Entertainment. “We recognize that our customers expect exciting new experiences, which is why we will continue to offer new products through our mobile and digital platforms and inside our properties.”
Caesars will bring industry-leading technology and dynamic on-property experiences to all of its guests through its collaboration with Scientific Games, a leading partner to the world’s most powerful iGaming, iLottery and Sports Betting brands. Scientific Games’ Digital division will power the Caesars properties with its OpenBet sportsbook technology. OpenBet will provide Caesars’ players with intuitive and sleek solutions, enhancing the sports betting experience at the two venues and through digital platforms.
Barry Cottle, president and CEO of Scientific Games, said, “We’re thrilled to partner with Caesars to help them bring best-in-class sports wagering experiences to their players. With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions and has proven success managing the largest share of the world’s online bets, more than 2 billion online bets annually. Our SG Digital team is excited to help Caesars stay ahead of the game, as they work to expand their sports betting, digital and mobile offerings into newly regulated markets.”
The sports betting offering will begin with facilities at Bally’s, Wild Wild West on Monday, July 30, and Harrah’s Resort on Aug. 1. Caesars plans to follow the retail openings with the introduction of mobile sports betting throughout New Jersey on the Caesars Casino & Sports mobile app.
Caesars’ sports betting offering is fully integrated with Total Rewards, allowing guests to earn and redeem rewards in the industry’s leading loyalty program. Total Rewards allows players more ways to earn and redeem than any other program. For more information, go to Caesars.com or TotalRewards.com.