Just recently, Atlantic City businesses — namely, Absecon Lighthouse, Hard Rock Hotel & Casino Atlantic City, Resorts Casino Hotel, Ocean Casino Resort, Steel Pier and Tennessee Avenue Beer Hall — got together to shine a spotlight their end of the iconic A.C. Boardwalk. Introducing … North Beach!

But, wait — there’s more.

The launch of North Beach kicks off with a community-wide block party from 4-8 p.m. Thursday, June 20, followed by the weekly “Music Row Mondays” beginning on June 24.

Block party participants include:

Absecon Lighthouse. Block party attendees will receive $1 off admission to climb and get entered to win a grand prize giveaway. 31 S. Rhode Island Ave., A.C.

Hard Rock Hotel & Casino Atlantic City. The “365 Live” entertainment destination will offer music in Hard Rock Cafe Backstage, Beach Bar and Lobby Bar alongside of specials and giveaways, with an activation on the Boardwalk where guests can stop by and win tickets to shows, dinner for two, spa experiences and more. 1111 Boardwalk, A.C.

Resorts Casino Hotel. Bacardi Artie will partner with the casino and hotel, along with DJ Eric on the deck at LandShark. Additionally, there will be a beer-hoisting competition inside Resorts off the boardwalk entrance with games, corn hole, dice roll, giant Jenga, leis for guests, foot-long hot dog and pretzel-cheesesteak specials and photo ops. 1133 Boardwalk, A.C.

Ocean Casino Resort. Look for a live DJ, giveaways from William Hill Sportsbook, sidewalk sales and retail discounts. Additionally, the property will offer free parking for Players Club card holders. Finally, there will be free games at Top Golf and food specials at Amada, American Cut, Villain + Saint and Distrito. 500 Boardwalk, A.C.

Steel Pier. This icon will feature BBQ, discounted walking tacos, ice cream, margarita specials, happy hour from 4-8 p.m. at all bars, strolling entertainment, jugglers and balloon artists. 1000 Boardwalk, A.C.

Tennessee Avenue Beer Hall. Happy Hour will be offered from 3 to 6 p.m. and Monopoly, where players have a chance to win $1 beer cards and gift cards to the restaurant. The Blow-Up Beer Mug will also make an appearance with food and drink specials and an afterparty. With music by Quasimodo’s Bride 7-10 p.m.

Music Row Mondays on North Beach

Beginning June 24, the party will be at North Beach Atlantic City this summer as each of these properties will have entertainment and specials running from 4 to 10 p.m. on Mondays.

For more info and a list this summer’s entertainment lineup, go to AtlanticCityNorthBeach.com.

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